Bangkok University Logo Bangkok University Logo
Programs
Campus Life
News
About Us
Apply Now
  • TH flag TH
Bangkok University Logo
Programs
Campus Life
News
About Us
Apply Now

Featured Stories

Featured Stories — BUCI & IB China Partner with Leading Taiwanese Companies to Explore the Business World of the Future.
The Bangkok University Chinese International and School of Business Administration, International Business Management Chinese Business Programs with a Focus on China, in collaboration with Orimos Education Co., Ltd. and 8 leading companies from Taiwan, organized the event "Cross-border Business Synergy: Bridging the Market Gaps" to provide students with real-world learning experiences. Each company presented challenges reflecting issues in international business, including bringing their products and services for students to analyze, develop marketing strategies, and solve actual business problems independently.
22/10/2024
8846 views

BUCI & IB China Partner with Leading Taiwanese Companies to Explore the Business World of the Future.

Bangkok University with a Focus on China, in collaboration with Orimos Education Co., Ltd. and 8 leading companies from Taiwan, organized the event "Cross-border Business Synergy: Bridging the Market Gaps"

 

The Bangkok University Chinese International and School of Business Administration, International Business Management Program (Chinese Business) with a Focus on China, in collaboration with Orimos Education Co., Ltd. and 8 leading companies from Taiwan, organized the event "Cross-border Business Synergy: Bridging the Market Gaps." This event provided students with real-world learning experiences by presenting actual business challenges from each participating company. The companies shared products and services for students to analyze, develop marketing strategies, and solve real business problems firsthand.

 

 

Additionally, the event was honored by Dr. Brinda Jangkhajornsak, President of the Taiwan Association of Thailand, who gave a special lecture on "Sustainable Entrepreneurship", discussing approaches to building sustainable businesses amidst global social and economic changes. The event also featured presentations from experts in various fields, covering concepts and strategies in international business operations, market expansion approaches, targeting new customer segments, and in-depth analysis of consumer behavior. Students also had the opportunity to practice Chinese and English language skills, teamwork, and collaboration with external companies to develop business situation analysis skills before entering the workforce.

 

 

List of participating companies and their training challenges:

  • Daintiest: A premium cheese manufacturer using only high-quality milk. Students were tasked with developing marketing strategies to expand the premium cheese market in Asia.
  • QSearch: An AI-powered social media analytics platform from Taiwan. Students analyzed KOL data and social trends to develop digital marketing strategies aligned with current consumer behaviors.
  • AviviD.ai: Experts in AI-driven Omnichannel marketing. Students were challenged to plan integrated marketing strategies across all sales channels to create a cohesive customer experience.
  • Chatisfy: A company developing Chatbot solutions for customer relationship management. Students' task was to design Chatbots to enhance customer satisfaction through quick and precise responses.
  • Rica Taiwan: An organic hair and body care brand, collaborating with Italian products. Students developed international marketing plans to expand in the Asian market and analyzed ways to differentiate products in a highly competitive market.
  • Grafton: A company specializing in formaldehyde solutions for the construction industry. Students researched environmental problem-solving methods in the industry and developed sustainability-focused marketing strategies.
  • Voicetube: An AI-powered English learning platform. Students brainstormed ways to expand the user base in ASEAN countries and developed approaches to promote AI-driven learning that creates new experiences for users learning English.
  • ThaiWan (CircleLink): An international marketing consulting company. Students' challenge was to plan effective strategies for Taiwanese companies entering foreign markets.

 

Share
Latest news
BUXDib Bangkok Launches "Art Beyond Canvas" Course to Develop Art Management Specialists
24/07/2025
BUXDib Bangkok Launches "Art Beyond Canvas" Course to Develop Art Management Specialists
the Faculty of Fine and Applied Arts, Bangkok University has collaborated with the Dib Bangkok International Contemporary Art Museum to offer a special training course "Art Beyond Canvas: Management in Art Industry"
Teacher Honoring Ceremony Academic 2025
24/07/2025
Teacher Honoring Ceremony Academic 2025
Bangkok University held its annual Teachers' Day Ceremony for 2025
AI Prompt Engineering: AI for Business Course 6 - Enhancing AI Era Skills for All Ages and Professions
24/07/2025
AI Prompt Engineering: AI for Business Course 6 - Enhancing AI Era Skills for All Ages and Professions
Bangkok University Lifelong Learning Center (BULLC) in collaboration with CONNEX Academy organized a short course training program "AI Prompt Engineering the Series: AI for Business"
Faculty of Law Promotes Legal Role in Entertainment Industry, Strives to Become Knowledge Hub through “BU Entertainment Law Forum 1: Behind the Scenes”
23/07/2025
Faculty of Law Promotes Legal Role in Entertainment Industry, Strives to Become Knowledge Hub through “BU Entertainment Law Forum 1: Behind the Scenes”
Bangkok University showcase the Faculty's potential as a leader in laws related to the entertainment industry and business, and to promote the role of law in the creative industry world as well as the proper legal use of digital technology
Cosmetic Image
STEP INTO THE WORLD OF CREATIVE LEARNING WITH BANGKOK UNIVERSITY
READY TO JOIN US? LET US HELP FOR PROGRAMS INFORMATION OR CONTACT US
  • Bachelor’s Degree
  • Master’s Degree
  • Doctoral Degree
  • International Programs
  • For Parents

Information

  • Schools Schools Schools Schools Schools
  • Facilities
  • Academic Calendar Academic Calendar Academic Calendar Academic Calendar Academic Calendar

Register Info

  • Apply Now
    Apply Now
    Apply Now
    Apply Now
    Apply Now
  • Tuition Fees Tuition Fees Tuition Fees Tuition Fees Tuition Fees
  • How to Apply How to Apply How to Apply How to Apply How to Apply
  • Scholarships
  • FAQs FAQs FAQs FAQs

Contact Us

  • Visit
  • Campus Activities
  • About Alumni
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
Cosmetic Image
Home page
Featured Stories
BU NEWS
BUCI & IB China Partner with Leading Taiwanese Companies to Explore the Business World of the Future.
Bangkok University Logo
About BU About Us News Academic Calendar Apply Now Tuition Fees Scholarships Current Students FAQs
Contact Us Information BU Map Venue Rental Visit BU Work with BU
For Student BU URSA BU Links For Staff MyBU
Copyright © 2025 Bangkok University. All rights reserved.
Privacy Policy
About the Use of Cookies
General Data Privacy Notice