The Influencer Branding class, a core subject in the Department of Communication and New Media, focuses on building influencer brands (CNM-BF). It takes students interested in becoming influencers on a journey to discover their identity and explore themselves through special lectures from 3 intensive storytelling experts. The Influencer Branding class begins with Khun Pharaoh Chakraphattranon from The Common Thread, a YouTube channel owner who is a storyteller passionate about conveying mysterious tales, criminology, social issues, and fascinating history through storytelling.
Starting with the first session from Khun Pharaoh, who introduced CNM students to discovering their own identity by observing what they like and what makes them happy, along with sharing tricks for creating a personal identity and image that people in the online world can remember. That is, making what we create authentic to our true selves. What we produce should be our genuine identity. This will definitely be the key to becoming a successful influencer.
In the second session about preparing to handle negative trends against our online identity, Khun Pharaoh shared personal experiences and the 5C
"Public Apology" tricks: Compassion, Concern, Communication, Control, and Commitment. These form the core of crisis management and improvement guidelines to prevent similar incidents from recurring when facing negative publicity.
Next was Khun Baitong Jareerut from Baitong Journey, an environmental conservationist and Miss Earth Fire 2021 titleholder who believes that nature can speak.
Social media has more influence than we think. Everyone needs to understand that social media isn't a space to show off identity, but just a tool for us to use, get to know, or whatever. Therefore, showing our identity isn't as important as knowing ourselves as much as possible." This is because many people currently use social media to display false identities, merely seeking acceptance from the online world without ever knowing their true selves.
This class was full of energy and inspiration from Khun Baitong, giving CNM students both knowledge and courage - courage to make mistakes, courage to be themselves, and courage to grow steadily.
And the last person, Khun First Virulwit from "Nak Pak Tua Hia" (Voice Actor), who possesses the art of voice acting and the spirit of a storyteller.
Voice is intangible, yet has the power to deeply transform people's emotions. Voice actors aren't merely script readers, but artists who breathe life into soulless characters. They use only their voice to create emotions that make people laugh, cry, or even feel like they've stepped into another world.
Like Khun First from "Nak Pak Tua Hia," a person who conveys voice and emotions through characters in many people's hearts. Even though they may not know who's behind the voice of their favorite characters, they undeniably remember Khun First's voice very well.
