CNM class learns captivating storytelling! Complete with techniques that help make your stories mesmerizing to audiences.
Everyone gets to dive deep into the art of storytelling with 3 intensive storytelling experts.

Wed, 23 Jul 2025  |  2272 views
CNM class learns captivating storytelling! Complete with techniques that help make your stories mesmerizing to audiences.

 

The Influencer Branding class, a core subject in the Department of Communication and New Media, focuses on building influencer brands (CNM-BF). It takes students interested in becoming influencers on a journey to discover their identity and explore themselves through special lectures from 3 intensive storytelling experts. The Influencer Branding class begins with Khun Pharaoh Chakraphattranon from The Common Thread, a YouTube channel owner who is a storyteller passionate about conveying mysterious tales, criminology, social issues, and fascinating history through storytelling.

 

 

Starting with the first session from Khun Pharaoh, who introduced CNM students to discovering their own identity by observing what they like and what makes them happy, along with sharing tricks for creating a personal identity and image that people in the online world can remember. That is, making what we create authentic to our true selves. What we produce should be our genuine identity. This will definitely be the key to becoming a successful influencer.

 

 

In the second session about preparing to handle negative trends against our online identity, Khun Pharaoh shared personal experiences and the 5C 
"Public Apology" tricks: Compassion, Concern, Communication, Control, and Commitment. These form the core of crisis management and improvement guidelines to prevent similar incidents from recurring when facing negative publicity.

 

 

Next was Khun Baitong  Jareerut from Baitong Journey, an environmental conservationist and Miss Earth Fire 2021 titleholder who believes that nature can speak.

 

 

Social media has more influence than we think. Everyone needs to understand that social media isn't a space to show off identity, but just a tool for us to use, get to know, or whatever. Therefore, showing our identity isn't as important as knowing ourselves as much as possible." This is because many people currently use social media to display false identities, merely seeking acceptance from the online world without ever knowing their true selves.

 

 

This class was full of energy and inspiration from Khun Baitong, giving CNM students both knowledge and courage - courage to make mistakes, courage to be themselves, and courage to grow steadily.

 

 

And the last person, Khun First  Virulwit from "Nak Pak Tua Hia" (Voice Actor), who possesses the art of voice acting and the spirit of a storyteller.

 

 

Voice is intangible, yet has the power to deeply transform people's emotions. Voice actors aren't merely script readers, but artists who breathe life into soulless characters. They use only their voice to create emotions that make people laugh, cry, or even feel like they've stepped into another world.

 

 

Like Khun First from "Nak Pak Tua Hia," a person who conveys voice and emotions through characters in many people's hearts. Even though they may not know who's behind the voice of their favorite characters, they undeniably remember Khun First's voice very well.

 

 


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School of Communication Arts
FAQs
Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available