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Marketing
School of Business Administration
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Bachelor’s Degree
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Thai Course
Marketing Program, School of Business Administration, organized the "BUBUS Biztrip" activity, bringing students enrolled in BUS101 on a visit to Siam Chai Co., Ltd., a leading distributor of electrical appliances and furniture. The visit gave students the opportunity to learn beyond the classroom through firsthand exposure to real-world business operations.
School of Business Administration Hosts BUBUS Biztrip, Bringing Students to Siam Chai Co., Ltd. for Real-World Marketing Insights

Learning marketing strategies and gaining real-world work experience from a business establishment
The Marketing Program, School of Business Administration, in collaboration with Innovation Club by GSB, organized a field study trip for first-year School of Business Administration students to visit and learn about real business operations at Ajinomoto (Thailand) Co., Ltd.'s Nong Khae factory in Saraburi Province.
School of Business Administration X Innovation Club by GSB for Field Study Trip Connecting Knowledge to the Real Business World

Leads First-Year Students on a Study Visit to Ajinomoto’s Factory, Linking Principles of Marketing to Real-World Business
<p>Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience</p>
Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience

The project integrates real-world challenges from Thairath TV into the curriculum for Business Administration students.
Marketing Department, School of Business Administration (BUBUS) organized the opening ceremony of the "BUBUS X Erawon Strategic Media Plan" project, an integrated teaching initiative that combines knowledge from two key marketing courses: MK428: Digital Marketing and MK326: Advertising and Agency Management. This project aims to provide students with practical experience in developing comprehensive integrated marketing plans.
BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience

Practical experience in developing comprehensive integrated marketing plans
BUBUS Integrates Strategies for Real Estate Business with AP (Thailand)
BUBUS Integrates Strategies for Real Estate Business with AP (Thailand)

Marketing Programs, Management Programs and International Business Management Programs of the School of Business Administration jointly organized a judging ceremony for business challenges in the project "BUBUS X AP Real Estate-Synergy: Integrating Strategies for Real Estate Business 2025."
Marketing Programs, School of Business Administration organized a business plan judging activity in collaboration with Royal Foods Company Limited, a producer and distributor of canned food products and Sam Mae Krua seasonings. The event was honored by K.Kriangsin Temsoonthorn, Senior Sales Manager, and K.Kahnin Leepipat, Senior Marketing Manager from Royal Foods Company Limited, who served as judges for the project under the theme "Marketing Plans to Win Customer Hearts". Additionally, they provided a scholarship worth 30,000 baht along with Sam Mae Krua products to support and encourage students.
BUBA Invites Sam Mae Krua to Open Business Classroom

School of Business Administration organized a business plan judging activity in collaboration with Royal Foods Company Limited
<p>Learning from Professionals in the Integrated 4P's Marketing Project</p>
Learning from Professionals in the Integrated 4P's Marketing Project

The School of Business Administration, Department of Marketing organized the "Integrated 4P's Marketing Project".
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Admission
School of Business Administration
FAQs
Academic Year 2027, Semester 1/1 23,500 THB, Total Fees 299,000 THB
Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Tuition Fees (Semester 2027)
For Thai Students
Semester 1: 23,500 THB
Total Fees 299,000 THB
Scholarship available