From Customer Voice to Creative Force, Turning Ideas Into Impact
Ready to master the art of storytelling, branding, and communication in the digital age?
At Bangkok University International, our Media and Communication (IMC) program equips you with the creative, analytical, and strategic skills needed to thrive in today’s global media landscape. From your first class to your final campaign, every year is designed to prepare you for a successful career in advertising, PR, and beyond.
Year 1: Learning How to Learn
Kickstart your journey in the IMC Program by mastering how to take clear and complete briefs. Explore essential communication theories and stay updated with trends in media and technology. Build a strong foundation to thrive in the ever-changing communication landscape.
Year 2: Creativity in Practice
Let your creativity come to life through hands-on learning. Apply marketing communication principles to real-world scenarios to turn ideas into impactful advertising. This year is all about transforming your imagination into innovation.
Year 3: Choose Your Track
It's time to specialize! Learn how to analyze and turn data into effective marketing campaigns. Choose your focus between two exciting tracks: Advertising, where you build strong brand stories, or Public Relations & Events, where you create unforgettable public engagement.
Year 4: Campaign in Action
Put your skills into practice by developing full-scale campaigns from real industry briefs. Gain experience in campaign planning, execution, and performance measurement. This final year is your chance to showcase everything you’ve learned.
Key Strengths of the IMC Program
What sets us apart? You’ll work with real case studies provided by top industry partners. Gain internship and job opportunities with leading companies, enjoy up-to-date courses tailored to industry needs, and enhance your learning with special workshops designed to boost your creative and analytical thinking skills.
Meet Our Partners
Collaboration with top industry leaders is at the heart of our program. Our partners include:
🔹 Dentsu
🔹 Enzee
🔹 Central Group
🔹 Coventry University (UK)
🔹 University of Canberra (Australia) with a double degree program
These partnerships provide real-world experience and valuable career connections.
