Developing New Generation Marketers: "BUBUS x Era-won" Opens Digital Marketing Plan Competition - Featured Stories - School of Business Administration

Developing New Generation Marketers: "BUBUS x Era-won" Opens Digital Marketing Plan Competition

Marketing Department, School of Business Administration, organized a Digital Marketing Plan Competition in the "BUBUS x Era-won Strategic Media Plan"

Thu, 04 Dec 2025 | 795 views

Developing New Generation Marketers: "BUBUS x Era-won" Opens Digital Marketing Plan Competition

Marketing Department, School of Business Administration, organized a Digital Marketing Plan Competition in the "BUBUS x Era-won Strategic Media Plan" project, integrating 2 courses from the Marketing Department: MK428: Digital Marketing and MK326: Advertising and Agency Management.

This project allows Marketing Department students to learn from real experience in marketing communication and digital marketing, enabling them to integrate knowledge from the classroom with actual work.

At the event, Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration, welcomed attendees and opened the project.

Simultaneously, the event was honored by Mr. Chairat Wattanachotiwat, Brand Management Director from I.C.C. International Plc, who served as judge for the finalist teams. This project was overseen throughout by Instructor Oran Lertsaknarin and Asst. Prof.Dr.Khomson Tunsakul, faculty members of School of Business Administration

Congratulations to Team "Group A" from course MK428 and Team "Kluay Hom Jom Son" (Mischievous Banana) from course MK326, who received the championship awards.

Featured Stories

The Digital Marketing Program and the Department of International Business Management, School of Business Administration, organized the "Digital Reimagine: Transforming Business with AI & Tech" project in collaboration with OR Health and Wellness Company Limited (ORHW). The initiative enables students to learn from real case studies of domestic and international business organizations, emphasizing the analysis of new trends, new technology, and business implications in the current era.

BU Partners with ORHW to Launch Digital Reimagine Platform: Developing Next-Generation Business Leaders to Understand AI & Tech through Real Corporate Cases

Digital skills and management capabilities to enter the job market as professional managers who can truly meet the needs of leading organizations

BU INTER x True Join Forces to Create Digital Marketing Learning Experience at Digital Marketing Case Competition 2025

Business Administration, International Program (BU INTER) provides students with the opportunity to propose marketing strategies for digital marketing communications from business sector leaders.

DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.