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Opening the Platform for Business Administration Students to Create World-Class Brand Strategies and Join LIXIL Internship Program
International Business Management Department, School of Business Administration, in collaboration with LIXIL (Thailand) Public Company Limited (LIXIL)
Thu, 04 Dec 2025  |  1651 views
Opening the Platform for Business Administration Students to Create World-Class Brand Strategies and Join LIXIL Internship Program

 

International Business Management Department, School of Business Administration, in collaboration with LIXIL (Thailand) Public Company Limited (LIXIL), owner of the American Standard sanitary ware brand, held the Final Session for the 21st Bangkok University International College Business Consulting Program (BU-IBCP) on the topic "Lixil SDGs International Brand Communication Strategy for American Standard Sanitary Ware."

 

 

This project was organized for students in courses IB455: International Business Management and Sustainable Development Goals (SDG) and IB323: International Marketing Strategies participating in the program to present their work for selection to intern with LIXIL (Thailand) Public Company Limited. The event was honored by Ms. Tharinee Pimonsri, Leader, Brand and Marketing Communication of LIXIL (Thailand) Public Company Limited, who provided business consulting.

 

 

Congratulations to 4 students from the International Business Management program, School of Business Administration, who passed the selection and will begin their CWIE (Cooperative and Work Integrated Education) internship with LIXIL in Semester 2/2025

 

 

This project is under the supervision of Instructor Sumet Jirakasemwat, Dr.Sarinya Laisawat Suttharattanagul, and Instructor Rattanun Jariyavilaskul, with Instructor Vajirawit Siripiyaphat, Chairperson, International Business Management Department, as project advisor.

 

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Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.
FinTech courses with the Thailand Fintech Association, covering modern financial technology.
TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.
Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.
A strong financial industry network with connections to leading financial institutions and securities firms.
Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.
Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.
ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.
Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.
Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.
Graduate in 3.5 years with both short-term internship and co-op education.
9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).
English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.
Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.
Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.
Graduate in as few as 3 years with 1 semester of internship.
4+ months co-op education with real organizations at leading logistics workplaces.
Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).
AI and Big Data technology covering air transport, sea freight, warehousing, analysis and planning.
Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.
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You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
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