BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience

Practical experience in developing comprehensive integrated marketing plans

Wed, 01 Oct 2025 | 948 views

BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience

Marketing Department, School of Business Administration (BUBUS) organized the opening ceremony of the "BUBUS X Erawon Strategic Media Plan" project, an integrated teaching initiative that combines knowledge from two key marketing courses: MK428: Digital Marketing and MK326: Advertising and Agency Management. This project aims to provide students with practical experience in developing comprehensive integrated marketing plans.

The opening ceremony was honored by the presence of Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration, who presided over the event and welcomed participants. The ceremony also featured K. Chairat Wattanachotiwat, Brand Management Director from I.C.C. International PCL., who served as a guest speaker and presented a marketing plan competition brief to students, providing them with direct experience from real-world marketing professionals.

This project is supervised by A.Oran Lertsaknarin and Asst. Prof.Dr.Khomson Tunsakul, faculty members of the Marketing Department, Schoolof Business Administration. The project aims to serve as a vital platform for developing students' skills in strategic media planning, digital marketing, and advertising campaign management, preparing them for their future careers in the industry.

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