School of Business Administration, in collaboration with the Ministry of Higher Education, Science, Research and Innovation (MHESI), is organizing the New Graduate Project "Food Service Business Enhancement Program for Smart and Sustainable Survival - Batch 2" for entrepreneurs or their representatives from small and medium-sized food service businesses. The training period is from October 15, 2024 to January 21, 2025.

Throughout the program, participants will learn theoretical course content including: Module 1: Survive - Strategies for survival in times of change Module 2: Smart - Utilizing digital marketing tools in business Module 3: Sustainability - Human resource management for business sustainability. They will also participate in practical course content including: Activity 1: Site visits to actual business establishments Activity 2: Restaurant business plan competition Activity 3: Hands-on practice with various digital marketing tools.

A food service business plan competition was held as part of the Food Service Business Enhancement Program for Smart and Sustainable Survival - Batch 2, with Dr.Krairoek Pinkaeo, Dean of the Faculty of Business Administration, presenting the awards and certificates.