School of Business Administration and School of Communication Arts organized the D.O.T Project 2024: Final Pitching with the honor of partners HP Inc (Thailand) Ltd. and Com7 Public Company Limited have contributed their expertise by sharing knowledge, providing challenges, and mentoring students throughout the project. Under the concept "AI the Secret Weapon: Empowering Marketing, Advertising, and Business: Unlocking AI Skills in Marketing and Advertising", the project focuses on building knowledge and skills in applying Artificial Intelligence (AI), marketing technology, and advertising media production through real business plan challenges to increase opportunities for working with leading companies in the future.

The challenges were divided into two product groups: HP Gaming Ecosystems and AIPC+HP Printer. The judging panel was led by K. Varanit Athijaratroj, Managing Director of HP Ink Thailand Limited, K. Takon Niyomthai, Head of IT Business at Com7 Public Company Limited, K. Rasinee Denlertchaikul, Marketing Manager of Printing Business Product Group in Thailand, K. Pantila Wattanakosin, Marketing Manager of Personal Systems Business Product Group in Thailand, and Ajarn  Wararat Taksinwarajan, Associate Dean, School of Communication Arts, who were prepared to provide cash prizes and commemorative gifts to participating students.

The D.O.T Project 2024 was honored by Dr.Krairoek Pinkaeo, Dean, School of Business Administration, and Asst. Prof.Dr.Arishai Akraudom, Dean, School of Communication Arts, who opened the event and presented commemorative gifts to both companies. The project was conducted under the supervision of project leaders: Ajarn Tam Tanjaya from the School of Business Administration, Ajarn Dirok Thongmee from the School of Communication Arts, and Ajarn Khanaphot Wongchaleang from the School of Business Administration, who oversaw the activities throughout the semester.