The Digital Marketing, School of Business Administration and School of Communication Arts have collaborated with Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. to organize the D.O.T Project 2024 under the concept "AI the Secret Weapon: Empowering Marketing, Advertising, and Business: Unlocking AI Skills for Marketing and Advertising Media."The project focuses on enhancing knowledge and skills in applying Artificial Intelligence (AI), marketing technologies, and advertising media production through real business plan challenges, aiming to increase future job opportunities with leading companies.

Dr.Krairoek Pinkaeo, Dean, School of Business Administration, delivered a welcome speech, and Dr.Kittipoom Supamontri, Director Digital Marketing Program, , School of Business Administration, expressed gratitude to Com7 Public Company Ltd. and HP Inc (Thailand) Ltd.

This year, over 80 students from both faculties were selected to participate in training and practical work in digital marketing, media production, and digital marketing plan presentation (Pitching) based on real business challenges designed in collaboration Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. Students were divided into groups to develop plans according to the assigned tasks throughout the semester. Scholarships totaling over 40,000 baht will be awarded to student groups with outstanding performance in various areas upon project completion.

Furthermore, Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. brought a team of expert speakers to share knowledge and provide coaching to students. Led by K.Nam Thakol Niyomthai, Head of IT Business at Com7 Public Company Ltd., who explained the overview of the collaborative project, and K.AOh Waranit Athicharusroj**, Managing Director of HP Inc (Thailand) Ltd., who presented the company overview and set challenges for students. The product groups used as case studies consist of three categories, with product managers explaining in-depth information to students:

K.Chayada  Senaweenin,
Product Manager for Printing Business Group, lectured on Printer products.

K.Suthee  Suwongwattanakul, 
Product Manager for Consumer PC Group, presented on PC & Laptop products.

K. Saranyapong  Sinthip,
Gaming Product Group Manager, lectured on Gaming products.

The D.O.T Project 2024 is supervised by the project leaders Tam  Tanjaya, Instructor of School of Business Administration, Dirok  Thongmee, Instructor of School of Communication and Khanaphot  Wongchaleang, Instructor of School of Business Administration, who jointly oversee the activities throughout the semester.