The School of Entrepreneurship and Management (BUSEM) is ranked number one in Thailand and is the first institution in Southeast Asia, as well as the only one in Thailand, to collaborate with Babson College, USA, the number one university in the world for entrepreneurship. BUSEM integrates the concepts from Babson College's entrepreneurship curriculum and partners with 34 universities worldwide in the field of academic entrepreneurship. This ensures that students gain knowledge and experience from real experts in the business world.

Addressing every need with a modern curriculum tailored for the new generation aspiring to become business owners, including those aiming to run digital businesses or expand family business management. The courses are taught by real business owners, offering students a Project-Based Learning approach, where they get hands-on experience through various supplementary activities. Each academic year features the Business Creation and Entrepreneurship (BCE) Center, where students can exchange knowledge and experiences with actual entrepreneurs.

The comprehensive teaching approach offers 3 tracks to choose from based on specific interests: business creation, business expansion, and a focus on technology-based business creation.

Track 1: Business Venture Development 

Example courses:

• Networking, Relationships & Cluster Management
• Marketing Channel and Retail Business for Entrepreneurs
• Data Analysis and Customer Relationship Management
• SME Financial Management

Track 2: Family Business Management

Example courses:

• Family Business Succession
• Family Business Transformation
• Leadership, Relationships and Governance in Family Business
• Wealth Management in Family Business

Track 3 : Digital Entrepreneurship

Example courses:

• Product Concept Creation and Needs Finding in Technology Business
• Customer Acquisition and Early-Stage Company Valuation for Startups
• Business Analytics and Data Visualization for Startups
• Venture Capital Funding and Exit Strategy in Technology Business

Students are given the opportunity to create a business plan before graduation and to start their own business during their studies. They can borrow up to 100,000 baht (interest-free) for their business ventures. Additionally, students are encouraged to explore online business opportunities through various platforms, including marketplaces, social media, and live selling. BUSEM also has numerous partners, making it a major hub for connections. We are the first university in Thailand to sign an MOU with Lazada to explore business opportunities on online platforms that meet the needs of modern businesses.

Whether you want to become a business owner or expand an existing business, BUSEM is ready to be the first step on your path to success and help you become a successful entrepreneur in your own way.

Why should you study this field?

• It is the first business creation program in Thailand and has always been number one. It is the only program in Thailand supported by the world's top institution (Babson College).
• Students learn from real-world experts, having the opportunity to meet and gain knowledge from over 150 business owners and professional experts.
• Throughout the 4-year program, students stay up-to-date with future technological advancements, covering both business creation and expansion in the digital world.
• 34 universities worldwide are academic partners in the field of entrepreneurship.
• The BCE Center supports students' businesses, enabling them to operate at both national and global levels.
• Students receive close guidance from consultants and experts who are successful business owners.
• Bangkok University is the only institution in Thailand that collaborates with Babson College, USA, and uses their business creation curriculum.
• The program offers comprehensive instruction covering Product, Service, and Start-up development.
• The instructors are real business owners, allowing students to learn from genuine business professionals.
• Business experience enhancement programs include: Retail Fair, Hackathon, Pitch & Showcase, Business Fair, Business Idea Competition, Business Plan Competition, Monthly Update, Focus Workshop, BCE Excursion, Meet the experts, BUSEM Annual Business Networking
• Students can develop a business plan before graduation and have the opportunity to start their own business. They can work on real business ventures while studying.
• Students can borrow up to 100,000 baht for their business ventures, interest-free.
• Students' products are available on all online platforms, and they are encouraged to expand their online business channels through marketplaces, social media, and live selling.
• Students have the opportunity to graduate in 3.5 years.