The Bachelor of Business Administration (BBA) program at BU International programs is unlike any other in Thailand. Designed to be completed in just 3 years, it blends classroom learning with real-world projects, international exposure, and direct connections to global industries. Whether you want to specialize in digital marketing, finance, international management, or data science, the BBA at BU equips you with the skills, experience, and network to thrive in the world of business — faster and smarter than ever before.
The Only University in Thailand
Hosting Alibaba Cloud Academy AI Lab
Bangkok University is the only university in Thailand hosting the Alibaba Around Academy AI Lab, a hub for innovation, research, and hands-on AI learning. Through our BBA program partnership with Alibaba Cloud, students gain practical experience, learn from industry experts, and access real-world AI tools.
Our students also receive free training and Alibaba Cloud Certificates, unlocking professional recognition, in-demand cloud skills, career opportunities, and exclusive Alibaba Cloud resources.
Graduate within 3 Years
The Bachelor of Business Administration (BBA) at BU International program is one of the few programs in Thailand that allows students to graduate within just three years. With a total of 129 credits, the program is designed to be intensive, flexible, and industry-driven — helping students enter the workforce or pursue advanced studies earlier than peers at other universities.
4 Specialized Tracks for the Future
Students can choose from four in-demand concentration areas: Digital Marketing, International Business Management, Finance & Investment, and Data Science for Business. Each track provides specialized skills aligned with global market needs, from mastering e-commerce strategies to analyzing big data or planning international investments. This enables students to tailor their studies to align with their career goals in rapidly growing industries.
Project-Based & Industry-Connected Learning
The program goes beyond textbooks with a project-based learning approach. Students work on real business cases with leading companies, such as Marriott, Lazada, and Central Group, gaining hands-on experience in marketing, logistics, supply chain management, and digital transformation. Regular pitching sessions, company visits, and masterclasses ensure that every student graduates with practical skills and industry exposure.
Global Exposure Dual Degree Opportunities
BU International’s BBA program is built for global citizens. Students can participate in exchange programs, internships abroad, and dual-degree pathways with partner universities such as Macquarie University (Australia) and Hotel Institute Montreux (Switzerland), plus a degree from Northwood University, USA. These opportunities allow students to earn additional international qualifications and build global networks that open doors worldwide.
