The Film, Series, & Global Content Production and Business program at BU International blends storytelling, production, and media business into one globally focused degree. From scriptwriting to streaming strategies, students gain the creative and commercial skills to succeed in today’s international entertainment industry — both on screen and behind the scenes.
Your Story, Your Global Stage
This program is for storytellers who think big and dream globally. Students explore the full spectrum of content production — from developing story ideas and screenwriting, to directing, filming, editing, and post-production. At the same time, they gain essential knowledge in project management, media distribution, and audience targeting. By the time they graduate, students will have created pitch decks, project bibles, pilots, and trailers that meet international industry standards.
Creating for Global Platforms
As the media landscape shifts to streaming platforms and international audiences, students are trained to design “glocal” content — rooted in local identity but built for global appeal. Courses are tailored to current market dynamics, including case studies on Netflix, Disney+, and leading content studios around the world. The program fosters a mindset that sees global opportunities in every local story.
Combining Creativity
With Business Strategy and Tech
In today’s industry, creative talent must also understand business models and emerging tools. Students learn how to monetize their content through subscriptions, product placement, and advertising — all while safeguarding their work through intellectual property rights. The program also introduces students to AI-assisted tools such as ChatGPT for scriptwriting, Midjourney for visual design, and data analytics for content planning, giving them a technological edge.
Diverse Career Paths
Across the Industry
Graduates of this program go on to become directors, showrunners, screenwriters, digital content creators, producers, marketers, and other professionals in various fields. Some launch their own media studios, while others join leading production companies or streaming platforms. With a foundation in both storytelling and business, students are equipped to adapt and lead in the fast-changing entertainment world.
Global Exposure and Professional Collaboration
From ASEAN to APAC and beyond, BU International students benefit from real-world connections. The program brings in guest speakers, industry mentors, and offers international project collaborations that prepare students for the professional world. These experiences ensure that graduates leave not only with a polished portfolio but also with the confidence and network to thrive globally.
