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Bangkok University International — Featured Stories — From Customer Voice to Creative Force, Turning Ideas Into Impact
Thu Aug 2025
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From Customer Voice to Creative Force, Turning Ideas Into Impact

Ready to master the art of storytelling, branding, and communication in the digital age?

Ready to master the art of storytelling, branding, and communication in the digital age?

At Bangkok University International, our Media and Communication (IMC) program equips you with the creative, analytical, and strategic skills needed to thrive in today’s global media landscape. From your first class to your final campaign, every year is designed to prepare you for a successful career in advertising, PR, and beyond.

 

Year 1: Learning How to Learn

Kickstart your journey in the IMC Program by mastering how to take clear and complete briefs. Explore essential communication theories and stay updated with trends in media and technology. Build a strong foundation to thrive in the ever-changing communication landscape.

 

Year 2: Creativity in Practice

Let your creativity come to life through hands-on learning. Apply marketing communication principles to real-world scenarios to turn ideas into impactful advertising. This year is all about transforming your imagination into innovation.

 

Year 3: Choose Your Track

It's time to specialize! Learn how to analyze and turn data into effective marketing campaigns. Choose your focus between two exciting tracks: Advertising, where you build strong brand stories, or Public Relations & Events, where you create unforgettable public engagement.

 

Year 4: Campaign in Action

Put your skills into practice by developing full-scale campaigns from real industry briefs. Gain experience in campaign planning, execution, and performance measurement. This final year is your chance to showcase everything you’ve learned.

 

Key Strengths of the IMC Program

What sets us apart? You’ll work with real case studies provided by top industry partners. Gain internship and job opportunities with leading companies, enjoy up-to-date courses tailored to industry needs, and enhance your learning with special workshops designed to boost your creative and analytical thinking skills.

 

Meet Our Partners

Collaboration with top industry leaders is at the heart of our program. Our partners include:
🔹 Dentsu
🔹 Enzee
🔹 Central Group
🔹 Coventry University (UK)
🔹 University of Canberra (Australia) with a double degree program

These partnerships provide real-world experience and valuable career connections.
 

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Admission
Bangkok University International
Scholarship available
For Thai Student Loan
The Programs Available for Admission
Marketing
Entrepreneurship
Media and Communication
Business English
Creative Communication Design
International Tourism and Hospitality Management
Culinary Arts and Design
Innovative Media Production
Master of Engineering in Electrical & Computer Engineering (International Program)
Master of Communication Arts Program in Global Communication (International Program)
Master of Business Administration (English Program)
Master of Business Administration in Innovation Management (MBA-i)
Doctor of Communication Arts Program in Global Communication (International Program)
D.Eng. in Electrical and Computer Engineering (International Program)
Ph.D. in Knowledge Management and Innovation Management (International Program)
Business Administration
AI Engineering and Entrepreneurship
Film, Series and Global Content Production and Business
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
With a high school diploma or equivalent, you can apply for BU International immediately.
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