IMK151 Essentials of Marketing - Featured Stories - Bangkok University International

IMK151 Essentials of Marketing

Developing Strategic Thinking Through Industry-Based Case Learning

Tue, 21 Apr 2026 | 187 views

Developing Strategic Thinking Through Industry-Based Case Learning

"Agoda Lab: Design a Landing Page That Actually Works"

The Agoda Case Study Project has been successfully completed, marking another milestone in experiential learning for our marketing students.

Students were challenged to analyze real-world business scenarios from Agoda, a leading global travel platform recognized for its data-driven marketing and customer-centric approach .

As part of the final assessment:

Student groups presented strategic solutions and recommendations
Demonstrated the integration of marketing theory with practical application
Engaged in professional-level pitching and critical evaluation

The top / teams were recognized with awards and certificates by our guest speaker, highlighting excellence in strategic thinking and presentation.

This project reinforces essential competencies including:

Analytical and problem-solving skills
Data-driven decision making
Professional communication and presentation

Such initiatives continue to prepare students for real-world business challenges and future careers in marketing.

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