IMK429 Digital Marketing & IMK426 Marketing Management and Strategy

Tue, 21 Apr 2026 | Reading Time 3 minute | 171 views

Integrating AI into Marketing Education: From Theory to Application

The Master Class Workshop: “Botnoi – Experiencing AI for Consumer Response” has been successfully completed.

We extend our sincere appreciation to Dr. Thanawat Thiasiriphet, Chief Marketing Officer of Botnoi Group, for delivering a comprehensive 6-hour session to our 3rd–4th year marketing students.

This workshop provided:

In-depth exposure to AI-driven customer response systems
Practical understanding of how businesses integrate AI into communication strategies
Real-world case applications from industry practice

To reinforce learning outcomes, students have been assigned a project-based task, requiring them to apply AI tools and concepts to real marketing scenarios.

This initiative reflects our commitment to experiential and industry-integrated learning, preparing students for the evolving landscape of AI in marketing.

Featured Stories

Create Film & Series in a Real Global Production Environment By The Best Film School in Thailand

The global film and entertainment industry is rapidly growing, with increasing demand for high-quality content across platforms. At the same time, many students struggle to gain real production experience and industry connections before entering the field.

Amid the growth of the tourism sector driving businesses across hotels, department stores, telecommunications, transportation, and finance, the Bangkok University Chinese International has recognized the urgent demand from the labor market for personnel who are fluent in Chinese, deeply understand Chinese culture, and possess strong customer experience skills — particularly for Chinese tourists, who remain among the top-spending foreign visitor groups in Thailand.

LuxeMind: The Service Masterclass — Shaping Business Chinese Graduates for the Global Luxury Service Industry

This program develops Luxury Customer Experience Management and Cross-cultural Communication skills for students in the Business Chinese program, preparing them for a labor market that increasingly demands professionals capable of serving international tourists at the highest level.