The BBA (Bilingual Program) program offers a fast-track 3-year business degree designed for students who want to build strong bilingual communication skills and real global business knowledge. With a curriculum taught 70% in Chinese and 30% in English, the program helps students develop cultural fluency, professional communication, and essential business competencies. Graduates are equipped to work confidently in international companies, China-related industries, and multicultural business environments where bilingual talent is highly valued.

Multilingual Skills For Global Business

The BBA (Chinese International) program builds strong bilingual communication skills through a curriculum taught 70% in Chinese and 30% in English. Students develop confidence from the start with courses like Everyday English, Social English, Global English, Business Communication Essentials, and Citizenship, gaining the language ability and cultural understanding needed to communicate effectively in international environments.

Practical Business Foundations 
& Professional Competencies

Students develop essential business literacy through core subjects in economics, accounting, marketing, management, finance, business law, and business technology. Courses such as Professional Business English, Storytelling for Business, Thinking Skills, and Entrepreneurial Spirit & Financial Literacy strengthen communication, critical thinking, and problem-solving, preparing students for roles in global companies and modern business settings.

Specialized Tracks For Real Career Pathways

Students can customize their degree by choosing one of five tracks: International Business, Marketing, Logistics & Supply Chain, Creative Industry Management, or Entertainment Industry Management. These tracks introduce industry-focused subjects like Export–Import Management, International Marketing, Creative Commerce, Cultural Marketing, Artist Management, and Fan Experience Design. Students may also opt for Cooperative Education (Internship) to gain real workplace experience.

Career-Ready Learning Through Applied Projects

Throughout the program, students work on applied projects that develop business analysis, communication strategy, and creative problem-solving skills. Courses such as Design Thinking for Business Innovation, Entrepreneurial Marketing, Streaming Platforms & Content Business, and Organizational Development Strategy prepare students for roles like marketing executives, logistics officers, HR assistants, international business coordinators, business analysts, and management trainees.