Lead the Future of Marketing with MarTech at BU International Programs

The Marketing program is designed to prepare students for the fast-changing global marketplace by combining creativity, business strategy, and cutting-edge technology

Thu, 02 Oct 2025 | Reading Time 2 minute | 827 views

Lead the Future of Marketing with MarTech at BU International Programs

The Marketing program is designed to prepare students for the fast-changing global marketplace by combining creativity, business strategy, and cutting-edge technology. With hands-on projects, international double-degree opportunities, and a curriculum that integrates MarTech tools and innovative courses, the program develops graduates who are ready to lead in digital marketing, branding, and global business.

Marketing Powered by Technology

Bangkok University International is a pioneer in integrating Marketing Technology (MarTech) into its curriculum. Students learn to apply tools like SAP, Power BI, HootSuite, and Google Ads to create, communicate, and optimize marketing strategies. With MarTech driving everything from product development to consumer engagement, this program ensures graduates are ready for the digital-first marketing world.

Global Perspective and Double Degree Options

The marketing program offers strong international exposure through double-degree pathways with Macquarie University (Australia), Middlesex University (England), and the University of the West of England (UWE Bristol). Students can study both in Bangkok and abroad, graduating with international qualifications that strengthen their global competitiveness.

Practical Learning with Industry Experts

The program emphasizes project-based learning guided by multinational faculty and industry mentors. Students work on real-world projects, develop global marketing strategies based on consumer insights, and connect with professional marketing communities. Activities such as capstone projects, case studies, and group projects ensure students gain practical skills alongside academic knowledge.

Cutting-Edge Curriculum and Specialized Courses

Students explore innovative subjects such as Web3 and Decentralized Marketing, Psychology and Neuro Marketing, E-sports Marketing, Fashion Marketing, and Sustainable Business. Alongside these modern courses, they also gain expertise in branding, e-commerce, database marketing, and customer relationship management, blending creativity with technology to master today’s marketing landscape.

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