Bangkok University International, in collaboration with Dentsu Thailand launched the "dentsu Alpha Go" project to enhance the potential of young marketing talents. The program selected 200 students from three majors: Innovative Media Production, Media and Communication, and Creative Communication Design, to participate in workshops and strategic planning competitions.
The project aims to develop well-rounded marketing professionals by challenging them with real business problems from leading brands. Students gained practical experience and strategic insights from Dentsu experts through hands-on learning and expert guidance.
During the final stage, six student teams presented their creative strategies to a distinguished panel of judges, including: K. Chiraphat Saiphet, Automotive Marketing Specialist from Thai Yamaha Motor K. Krobkaew Panyarachun, Chief Strategy and Communication Officer from The One Enterprise and K. Nopphaket Kiatrabin , Senior Strategic Planning Director at Dentsu Creative Thailand.
The judges provided in-depth advice and professional perspectives, offering valuable experience to help participants develop their future marketing careers.
