Master Class BUI X L'Oreal: Sharing Sustainable Brand Marketing Strategies
Bangkok University International warmly welcomed Mr. Patrick Girod, CEO of L'Oréal for Thailand, Myanmar, Laos, and Cambodia in a special seminar talk session titled "L'Oréal, Sense of Purpose". Mr. Patrick shared insights about L'Oréal's commitment to sustainability, emphasizing the importance of creating beauty responsibly with social and environmental consciousness, as well as the company's role in developing balanced business practices that generate positive global impact.
A key highlight of the event was the discussion about sustainability-focused brand marketing strategies. Mr. Patrick explained modern marketing approaches that create genuine connections with consumers, reflecting L'Oréal's marketing innovations in the digital era.
The seminar concluded with a Q&A session, where students, faculty members, and participants had the opportunity to directly engage with
Mr. Patrick and receive valuable advice for personal and professional development.
Bangkok University would like to express its gratitude to Mr. Patrick Girod and L'Oréal for sharing knowledge and inspiration with students, aiming to spark ideas and capabilities in the next generation of leaders.
