What is Film, Series and Global Content Production and Business ?

        This program is designed to cultivate and develop talents who are capable of transforming their artistic vision into commercial success. Students will gain comprehensive knowledge of the global entertainment industry, acquiring skills across the entire spectrum from the initial stages of creative development to the production of valuable products, and extending all the way through to distribution. Through this program, students will enhance their expertise in every aspect of the entertainment business, preparing them for a successful career in this dynamic field.

 What will you learn here ?

Creativity & Production

        Mastering the craft of storytelling for serialized content, including scriptwriting, pre-production, production management, and post-production workflows.

Creative Business Models

        Exploring audience engagement strategies, crafting compelling marketing campaigns, analyzing various content distribution channels, and explore the possibilities of generating revenue from it, e.g. subscriptions, advertising, product sales, and branding.

Intellectual Property Management

        Learning to identify, protect, and leverage intellectual property rights to ensure your creative ideas are safeguarded and turn creative content into a sustainable.