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BU Executives
Professors
BU Executives
Dr. Panisara Kongthaworn
Chairperson, Marketing Program
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Bangkok University International College
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Research Articles / Academic Articles  
Khongthaworn, P.(2019) An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market, https://uwerepository. worktribe.com/output/1490848 

Khongthaworn, P. & Nunthapirat, D., 2022, Learners' s satisfaction Towards Online Learning Experience During Covid-19 Situations, The 3rd International Conference, King Mongkut's Institute of Technology ladkrabang of Chumphon Campus, Chumphon, Thailand, May 26-27, 2022, (Silver Medal Award)

Specialization / Expert
Influencer Marketing, Social Media Marketing, Marketing Technology and Circular Business 

Message to new students

"Master the art of marketing with deep insights and innovative strategies at Bangkok University International College.Dive into powerful marketing insights modern techniques and leverage the latest marketing tools" 

Welcome to the International Marketing Program at Bangkok University International College, where we blend marketing expertise with cutting-edge technology. Our program’s unique focus on Marketing Technology sets us apart, providing you with unparalleled opportunities to master the tools and techniques that drive modern marketing success.

Teaching Subjects
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Admission
Bangkok University International College
The Programs Available for Admission
FAQs
Graduate in 3 years — 1 year faster than standard programs.
Only BBA in Thailand with Alibaba Cloud AI Lab, driven by entrepreneurship, data-driven decision-making, and cross-cultural agility.
Double/Triple Degree with Macquarie University (Australia), University of Surrey (UK), HIM Business School (Switzerland), and SMU Master's Pathway.
Real-world case studies with leading companies through Company Visits, Masterclasses, and Workshops. Cross-cultural learning with international peers.
International Business Executive, Marketing Specialist, Business Analyst, Entrepreneur, Digital Business Strategist, or Management Trainee.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
With a high school diploma or equivalent, you can apply for Bangkok University International College immediately.
Scholarship available
For Thai Student Loan
Admission Center, A8 Building, 2nd Floor, Bangkok University
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Tel.
+66 2407 3888 ext 1582-1588, 1609-1610
Fax
+66 2407 3999