Every business career starts with the same question: what kind of professional do you want to become? The Business Cluster at BU International offers five distinct programs, each built around a specific career direction, taught in a genuinely international environment, and designed to get you into the industry before you graduate.
Business Administration (BBA)
3-Year Program
AI can model a market and generate a forecast. What it cannot do is walk into a boardroom and lead. Our BBA builds that capability across 4 specialisation tracks including Digital Marketing, International Business Management, Data Science for Business and Finance & Investment with AI literacy woven throughout and real projects from Year 1. Many students graduate in 3 years, with a professional portfolio and a full year head start on their peers.
BBA Bilingual
3-Year Program
AI-powered translation is fast. Building trust across a Chinese boardroom is not something it can do for you. As China remains ASEAN's number one trading partner and Chinese investment into Thailand accelerates, BBA Bilingual trains cross-border operators in 3 years, taught 70% in Chinese and 30% in English,with 5 specialisation tracks including International Business, Marketing, Logistics and Supply Chain, Creative Industry Management, and Entertainment Industry Management.
Marketing (IMK)
3-Year Program
AI can optimize an ad. It cannot understand why a consumer stays loyal to a brand. IMK is one of the only undergraduate programs in Thailand with a dedicated Martech curriculum, taught in part by practitioners from Central Group Online and True Corporation, with 18 credits of specialist electives and a Double Degree with Macquarie University available. Graduate as a specialist, not a generalist.
Business English (BE)
3-Year Program
Automation handles the repetitive. What it cannot replace is the ability to persuade a room, navigate a crisis, and communicate with precision under pressure. Business English is a strategic communication degree built around what AI still cannot do, with 5 specialist tracks including Digital Marketing & Communication,Media Content Creation,Communication for Service Industry,International Communication and Alternative Track, more than 10 real business artifacts at graduation, and a Double Degree with the University of the West of England available.
Entrepreneurship (BUSEM)
3-Year Program
AI can write a business plan. It cannot take the risk, make the pivot, and build something from nothing. BUSEM does that through 3 years of real business activity, backed by Babson College, the world's number 1 entrepreneurship institution, with over 150 industry experts feeding into the program. In 2026, Team CASSAPURE won First Place at the Babson Global Student Challenge against 1,280 teams from 24 countries.
