AI Can Build the Shot It Still Can't Build the Story
Film, Series and Global Content Production and Business Program
AI can generate a scene in seconds, render a background, or draft a line of dialogue. What it cannot do is decide which story is worth telling, build a world an audience wants to live inside, or convince a room of financiers to back it. Film, Series and Global Content Production and Business trains the storytellers, producers, and dealmakers who turn a raw idea into content the world actually watches.
Content Now Moves Across Every Border
Streaming platforms, international co-productions, and fast-moving technology have turned entertainment into a genuinely global business, where a series made in one country can top charts in a dozen others within weeks. This 132-credit Bachelor of Arts degree is built for that reality, open to both Thai and international students holding a Grade 12 (M.6) certificate, a vocational qualification, or a transferable diploma, and taught by faculty still actively working across production, writing, and the business side of the industry.
Not Just a Film School A Content Business
The curriculum runs on four pillars: production, business, intellectual property, and AI-involved production. Courses move from craft, world and character building, cinematography, directing, and editing for storytelling, into the business side, pitch deck development, marketing campaigns, distribution strategy, and revenue models spanning subscriptions, advertising, and branding, then into protecting the work itself through copyright, trademark, and trade secret training. Students are pushed to think like project executives as much as creatives, learning what a showrunner actually does: the single figure who carries a series' management and creative direction, the way a director and producer would split the job in film.
Trained to Work With AI
Not Around It
AI-involved production sits alongside production, business, and IP as one of the program's four core focus areas, treating artificial intelligence the way the industry increasingly does, as a tool inside the pipeline rather than a replacement for the person running it. Inside the Virtual Production Studio and the 3D Animation and Visual Effects Station, students learn where AI speeds up a workflow and where it still needs a director's eye, a writer's instinct, or a producer's judgment to turn output into something an audience actually feels.
The Classroom Is a Working Studio
Students train inside a Film Studio and Virtual Production Studio, a Sound Recording Studio and Control Room, an Editing Room and Color Grading Station, and a Screening Room built for real premieres, backed by a Digital Imaging Lab and iMac computer lab. Productions use the same ARRI and RED cinema cameras used across the industry, so what students shoot is held to professional standards from day one.
Every Seat in the Room
Graduates leave prepared for roles as a showrunner or creative producer, a film or series director, a screenwriter or script developer, a distribution executive, a global content producer, a marketing executive for global media companies, an IP and business model developer, or an independent content creator building a studio of their own.
