School of Business Administration organized the 23rd BU-IBCP Project in collaboration with JOURNAL
International Business Management Department, School of Business Administration, organized the 23rd BU International Business Consulting Program (BU-IBCP) in partnership with JOURNAL CORP CO., LTD., a manufacturer and distributor of fragrance and aromatic products under the JOURNAL brand.
The program was honored by the executive team of JOURNAL CORP CO., LTD., led by K. Tananya Suteerachai, Chief Executive Officer (CEO), Co-Founder, and Managing Director of JOURNAL, and K.Nantarat Makdara, Marketing Manager, who served as judges for student presentations from courses IB321: International Business Management and IB424: Consumer Behavior in Global Market, under the business challenge topic "The Journey of JOURNAL to Asian Markets." Prize products from JOURNAL worth a total of 60,000 THB were awarded to winning groups in each competition category.
Dr.Krairoek Pinkaeo, Dean, School of Business Administration, Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, and A.Vajirawit Siripiyaphat, Chairperson, International Business Management Department, welcomed the guest speakers and discussed future collaborative opportunities — including student internship placements at JOURNAL CORP CO., LTD. — which will help expand professional learning opportunities at the international level. The program was supervised by A.Sumet Jirakasemwat, Instructor in the International Business Management Department, School of Business Administration.
