Dataxet × BU International Programs Bringing Real Industry Experience into the Classroom
Through this partnership, students will gain access to dxt:360 Analytics and learn directly from industry experts in global brand building and marketing insights, bridging theory with real practice.
The signing was led by Robert Kabus, Co-founder and Chief Strategy Officer, Dataxet Limited, and Saroot Udomkarn, Commercial Director, Dataxet Limited, alongside Asst. Prof. Dr. Duangthida Nunthapirat, Assistant to the President for International Affairs and Global Education and Acting Dean, Bangkok University International Programs, and Dr. Panisara Kongthaworn, Associate Dean, Bangkok University International Programs.
This collaboration builds on a successful guest lecture session on 31 March 2026, where students explored real data and industry frameworks with strong engagement.
A meaningful partnership that connects students to real tools, real insights, and real industry experience, preparing them for the future of data and digital communication.
