School of Business Administration Hosts Intensive AI Workshop to Equip Students with Cutting-Edge Marketing Skills for the Digital Era
Digital Marketing Program, School of Business Administration, organized the "AI DAY 2026: Empowering Digital Marketers with AI Tools" project, aimed at elevating students' artificial intelligence skills through hands-on workshop activities led by industry-leading AI experts. The event was held at Pongtip Meeting Room 1, Building C2, 9th Floor, Bangkok University.
In the morning session, the program was honored to welcome K.Pratchaya Piyasirisil, AI Specialist & Business Consultant, who delivered a special lecture on "Exploring Manus AI." The afternoon session featured K.Chawalit Dechanaranon, AI Specialist & Digital Marketing Consultant, who shared his expertise on "AI Tools for Business" with students from the School of Business Administration.
The cornerstone of the program was the Workshop activity, which gave students the opportunity to gain hands-on experience with a variety of leading AI tools, including Manus AI, Gemini, Nano Banana, Notebook LM, Meta AI, and VEO3. Students explored Manus AI to build AI Agents capable of gathering data and generating in-depth analytical reports, as well as designing website mock-ups and creative marketing materials. They then advanced their skills using Gemini, Nano Banana, and Meta AI to draft marketing plans, write advertising copy, and produce professional-grade visuals and Visual Branding. The event concluded with students creating short promotional videos using VEO3, ready for distribution across various digital platforms.
The AI DAY 2026 project was organized under the supervision of faculty members from the Digital Marketing Program, Faculty of Business Administration, led by A.Siripong Teopipithporn, A.Seubsai Asunee Na Ayudhya and A.Tam Tanjaya.
