School of Business Administration Organizes
"Real World Marketing" Event:
Presenting Marketing Plans
to the Real Business World
Marketing Program, School of Business Administration, organized a marketing plan presentation and project closing event titled "Real World Marketing" to promote integrated learning and bridge theoretical knowledge with practical application.
This project integrates knowledge from four core marketing courses: MK316: Product and Innovation Management, MK318: Price Management, MK312: Distribution Channel Management, and MK317: Integrated Brand and Marketing Communication. Students applied knowledge from all dimensions of marketing to develop comprehensive and practically applicable marketing plans.
The event was honored by the presence of five distinguished judges from Pattaya Food Industry Public Company Limited, led by K.Chakkapan Daomukda (VP Global Marketing), K.Ploypilai Chanthon (AVP Global Demand Generation), K.Natsarut Sukhumanun (AVP Global Marketing Communication), K.Theeranan Aksonkamran (Brand Manager) and K.Thanyalak Potchimplee (MarCom Supervisor), who evaluated and provided guidance on students' plans.
Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean of the Faculty of Business Administration, welcomed the judges and presented them with souvenirs, alongside Dr.Thanakit Vongmahasetha, Head of the Marketing Department, who encouraged and supported the students in their presentations.
The "Real World Marketing" project was supervised by faculty members Dr.Suwicha Wittayakom, A.Yaowaluk Aekphitoon, Dr.Kittisorn Boonnark and A.Oran Lertsaknarin.
This event represents another significant step in the Marketing Department's commitment to preparing students for the real working world through integrated learning and guidance from industry experts, creating quality graduates who truly meet labor market demands.
