Krungsri x BU: Unleashing Student Power with Creative Sustainable Business Model Work on Business Case Competition 2025 Stage
Bank of Ayudhya Public Company Limited (Krungsri) and its subsidiaries, together with Bangkok University, organized the Krungsri x Bangkok University Business Case Competition 2025 under the topic "Profit with Purpose: Developing Sustainable Growth Strategies
The event was honored by Mr. Hiroshi Kurihara, Deputy Chief Strategy and Corporate Business Planning Officer and President of Organizational Transformation Program, Bank of Ayudhya, and Asst. Prof.Dr.Somyot Wattanakamolchai, Vice President for International Affairs, who provided opening remarks and presented awards to the winning teams. Executives, partner organization representatives, faculty members, and competing students witnessed this important moment of finding teams that could creatively and concretely integrate "Profit" and "Sustainability."
This competition aimed to provide opportunities for students to develop business thinking skills, in-depth data analysis, and socially responsible strategy creation. Competitors worked with real business sector experts to apply knowledge of finance, technology, and ESG to create business models under the challenge: "How can Startup or SME businesses in Thailand use sustainable business models to create both profit and ESG outcomes?" This allows students to face real challenges similar to the future working world and understand that modern business must create "Shared Value" for organizations, customers, and the environment.
The activity was supported by sustainability partners including Krungsri Bank, Krungsri Finnovate, Schneider Electric, and the Social Enterprise Association of Thailand, who provided consultation and served closely as judges. A total of 6 teams received awards:
Championship Award: Team CANDY - Prize money 10,000 baht
First Runner-up: Team A+99 - Prize money 4,000 baht
Second Runner-up: Team IMPACTX and Team HOTPOT -
Prize money 2,000 baht each
Honorable Mention: Team Airi Aura and Team KOKOON PACK -
Prize money 1,000 baht each
This competition demonstrates the potential of the new generation to think creatively and design truly sustainable business models. It represents another important step in cooperation between educational institutions and the business sector in driving a better, sustainable future, and showcases the creative thinking process potential of Bangkok University students who can analyze real business sector challenges and design business models even while still studying.
