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Featured Stories — BU-ECON Student Dares to Think Differently, Wins Investment Analysis Competition
BU-ECON Student Dares to Think Differently, Wins Investment Analysis Competition

Congratulations to First Jakkrit Fuwong, a 4th year student from the School of Economics and Investment, who was a member of the team that won first place in the investment analysis presentation competition from the Prep for Investment Analyst Course, 4th cohort, organized by KH Academy. This victory reflects his boldness in thinking, analytical skills, and dedication to learning beyond the classroom, serving as an excellent role model and inspiration for future students.

Discovering the Program Through Personal Interest
First shared how he found the program: "I discovered this program through a Facebook page. After reading the details, I felt this was a great opportunity to seriously learn about the Investment Analyst career path, which aligns with my career interests. So I immediately decided to apply on my own, as I saw this as an opportunity to develop skills and knowledge in the field I'm passionate about."

12-Week Intensive Course with Real-World Site Visits
The Prep for Investment Analyst Program, 4th cohort, was an intensive and highly sought-after course, attracting 66 applicants from 2nd-4th year students from leading universities nationwide, demonstrating the program's appeal and quality. The curriculum was systematically designed over 12 sessions, featuring distinguished guest speakers from leading securities companies and organizations within the Stock Exchange of Thailand (SET), who provided in-depth knowledge about investment analysis, covering both theoretical and practical aspects.
What made this course stand out from regular classroom learning was the Company Visit arrangement. First explained: "The program's most outstanding activity was the Company Visit to Medeze Group in Nakhon Pathom province to collect data for analyzing and valuing the company in the final assignment. Being able to see the actual operations, speak with executives, and observe the production process firsthand gave me a much deeper understanding of the company."


Winning Through Bold, Different Analysis
For the final competition, participants were randomly divided into groups by the program organizers. First's team consisted of 7 members from various universities across the country. Working as a team with people he had never met before was challenging, but it also provided an opportunity to exchange diverse perspectives and experiences.
First was assigned a crucial role in the Valuation section, which is the core of investment analysis. "I was assigned responsibility for the Valuation section, which was very challenging because it required theoretical knowledge, detailed calculations, and deep business understanding."

What made First's team stand out and win was their courage to think differently and challenge conventional beliefs. First shared the team's analytical strategy: "What was interesting and became our selling point was that we dared to set a Target Price as high as 150-300% from the current price, while typical analysts rarely dare to set a Target Price exceeding 50%. But our high target price wasn't based on recklessness – it had clear reasoning."
First continued: "Medeze Company is in a transformation phase, changing its business model and expanding in new directions, which we believe has very high growth potential in the future. We conducted detailed analysis of various factors that would drive growth, including market expansion, new product development, and the changing business structure. Importantly, we clearly and comprehensively identified risks and assumptions, which made the judges see that our analysis was thorough, reasonable, and not just overly optimistic predictions."


From a Childhood Dream to the Path of Investment Analysis
When asked about the inspiration behind his decision to pursue studies at the School of Economics and Investment at Bangkok University and his interest in a career as an investment analyst, First shared an intriguing story: "As a child, I dreamed of becoming an army officer. But that dream changed when I met a successful investor, which made me want to follow in his footsteps." He concluded by saying, "I firmly believe that if we discover what we love and dedicate ourselves to it wholeheartedly, success is within reach."

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