Creating Real Experience for Event BU Students with Professional Organizations - Inspiration from SX2025
Event Production and MICE Management Department, School of Communication Arts, organized the "Event BU x SX2025 Thai Beverage Group" project. Phase 1 sent students to work as team members at Sustainability Expo 2025, providing students with real work experience and opportunities to use English communication skills with international visitors. This project serves as a curriculum enhancement activity and an Ecosystem partnership initiative.
Phase 2 featured a Master Class on event management emphasizing sustainable social responsibility, led by instructors from the Creative team of Tossapak Company Limited.
Bangkok University has a policy focused on driving sustainable development by integrating it into every dimension according to its mission guidelines, creating systematic and continuous positive change for society and the environment toward achieving Sustainable Development Goals. The university also has a policy to develop skills, enhance expertise, and increase knowledge for students beyond classroom learning and activities. Therefore, the university pushes students to gain knowledge, skills, abilities, and professional-level work experience according to event and MICE industry standards. The Department of Event Production, Faculty of Communication Arts, planned and implemented operations to align with and achieve these goals, resulting in collaboration with Thai Beverage Public Company Limited to send students to participate as working team members for practical training in the "Event BU x SX2025 Thai Beverage Group" project from October 26 - November 5, 2025, at the Queen Sirikit National Convention Center. This provided students with real work experience and opportunities to use English communication skills with international visitors. This project serves as Phase 1 of the curriculum enhancement activity and Ecosystem partnership initiative.
For Phase 2 of the Event BU x SX2025 project, a Master Class titled "Creating and Organizing Sustainable Events: Case Study of Sustainability Expo 2025" was held on October 18, 2025, featuring speakers from the Creative team of Tossapak Company Limited, a subsidiary company, to exchange learning from experienced professionals with students.
Ms. Manurada Pornchanarak, Assistant Managing Director of Creative and Event at Tossapak Company Limited, and the Tossapak Creative team shared their perspective: "Right now our world is both hot and turbulent. SX must be able to communicate with all types of people, considering the environment, society, and business management. Moreover, Creative must create hope, not fear. However, Sustainability is not just about large organizations - it's about everyone in daily life. Because every choice we make - what we eat, use, how we travel, or even how we work - impacts the world and our own future. Currently, the world is changing rapidly with global warming, disasters, overflowing garbage, and declining natural resources every year. Therefore, sustainability means using today without destroying tomorrow. There must be balance with the environment, economy, and society."
The important reason for doing Sustainable Events is because one event uses enormous resources - energy, materials, waste, and participant transportation. If we organize events sustainably, choose recycled materials, reduce waste, manage garbage systematically, and design for learning, we not only reduce environmental impact but also create social value and inspiration for participants to actually change their behavior in life."
