Launching Live Content Arena to Shape BU Students into Influencers in the DEBI Program
The Digital Entrepreneur and Brand Influencer (DEBI) program at the School of Business Administration launched the first Live Content Arena project. This project enables students to learn Live Commerce and Content Creation skills that align with consumer behavior in the digital era through professional live streaming communication. The program covers everything from strategic planning and content creation to hands-on practice in realistic scenarios within the DEBI LAB studio.
The opening ceremony featured Dr. Kittipoom Supamontri, Director of the Digital Marketing (DMK) program, delivering the opening remarks, and Assistant Director Tam Tanjaya providing encouragement to participating faculty and students. The project advisory team includes: Instructor Seubsai Asunee Na Ayudhya (Project Leader), Instructor Cholavit Komenkul, Instructor Khanaphot Wongchaleang, and Instructor Athit Santikarn.
The project received collaboration from leading business partners, including Thanachat Arunjaengwattana (Head of Operation) from Ripple International Co., Ltd., Thanyachanok Lekhwattanarot (Account Executive) from Sappe Public Company Limited, and Rintarapavee Netsuebsai (Chief Marketing Officer) from Sasom Co., Ltd., who provided real-world challenges for hands-on experience.
Students participating in the Live Content Arena project will experience authentic design and presentation of Live Commerce strategies in partnership with leading brands like SASOM and SAPPE. They will also practice realistic Live Streaming, from equipment setup and content design to comprehensive product sales, under direct guidance from Live Commerce and Content Marketing experts. Importantly, this project enhances communication skills, brand building, and market analysis capabilities—essential skills students can apply in their future careers.
This project not only provides students with real field experience but also creates a space for developing Creators who truly understand their audience while advancing toward careers in digital marketing. The Digital Marketing program is confident that the Live Content Arena project will serve as another important platform for preparing students to become leaders in Digital Marketing and Live Commerce in Thailand.
