BU International Partners with Swiss Education Group (SEG) Organizing International Workshop to Enhance Business Skills and Creativity for Students
Bangkok University International College collaborated with Swiss Education Group (SEG), a world-leading educational institution from Switzerland, to organize a workshop under the theme "Real World Global Education with Lifelong Impact" to enhance strategic entrepreneurship skills, creative thinking, and international leadership among students.
(QS Ranking 2024) César Ritz Colleges Switzerland , Culinary Arts Academy Switzerland , Hotel Institute Montreux และ Swiss Hotel Management School
This event was honored by Mr. John A. Daly, Academic Director from Swiss Education Group (SEG), which is a globally renowned educational organization in hospitality and hotel management, ranked in the world's Top 10 in Hospitality and Leisure Management (QS Ranking 2024), including César Ritz Colleges Switzerland, Culinary Arts Academy Switzerland, Hotel Institute Montreux, and Swiss Hotel Management School.
The seminar and workshop were held at the conference room, C6 Building, 5th floor, Bangkok University, with 300 students from various fields including Business Cluster, Service Cluster, and Creative Cluster participating. The 2-day workshop consisted of hands-on and creative skill development topics: 1) Business Planning 2) Luxury Perfume Brand Creation, and concluded with 3) Artistic Chocolate Tasting and Pairing activities, all designed to enhance students' business perspectives and diverse learning experiences.
All three workshop topics were designed to emphasize participatory learning through group activities, strategic thinking, and hands-on practice. Students practiced teamwork while developing creative problem-solving skills and gained practical business insights from international experts. This event represents another significant step in promoting experiential learning and supporting student skill development to compete globally, reinforcing Bangkok University's mission to create graduates ready for the future in an international context.
