BU International Hosts Intensive Panel Discussion "Media Transformation with AI" in Partnership with Tatler Thailand
International Marketing Program (Bangkok University International) organized a significant panel discussion on "Media Transformation with AI" in collaboration with Tatler Thailand to present new perspectives on the transformation of the media industry in the age of artificial intelligence. Asst. Prof.Dr.Duangthida Nunthapirat, Dean, Bangkok University International Programs, delivered the opening remarks and welcomed participants. The event was held at the Auditorium on the 5th floor of Building C6, Bangkok University.
The event began with a panel discussion moderated by Ajarn Pavarisa Phenjati, a special lecturer in the International Marketing Program, who facilitated the session by presenting in-depth topics and questions that bridged academic learning with real-world business experience.
The event was honored to have special guest speakers from the Tatler Thailand team, led by K. Apinya Dolan, Managing Director and K. Nattawut Sangchuwong, Executive Editor, who shared their experience and expertise in the media industry's adaptation to AI technology. The discussion content covered several important aspects, from the evolution of digital media content production processes, marketing strategies that have changed with the advent of AI, case studies from real situations, to discussions about opportunities and ethical challenges in using AI-generated content.
The highlight of the event was the interactive Q&A session, where students demonstrated their interest and enthusiasm for learning through questions that showcased analytical thinking and their desire to understand new technology from various dimensions.
