MBA from BU with Do Day Dream to Develop New Generation International Business Strategies in the "Innovative Market Expansion Blueprint" Project
The MBA-TP Graduate School of Bangkok University collaborated with Do Day Dream Public Company Limited to launch the "Innovative Market Expansion Blueprint for Do Day Dream" project. This special platform provides students the opportunity to develop strategic planning skills for international market entry for Do Day Dream's skincare products through real-world learning experiences. Students receive guidance from top executives and international business experts through various activities, including:
Presentations on business trends and operational policies by Do Day Dream executives
Overview and current business trends presentation by K. Woraphot Thavornwan, Country Manager, Lenovo Thailand and Indochina Region International Business Strategy Workshop by K. Sasiprapa Suteerapat, Country Lead Consumer & Commercial, AMD Far East Thailand
Case study workshop for skincare products by K. Rittikrai Thammarak, Chairman of Do Day Dream Public Company Limited, and K. Sarawut Pornpattanarak, Executive Chairman of Do Day Dream Public Company Limited
The project concluded with a market strategy presentation competition, where students presented their strategies to a distinguished panel of judges, led by Asst. Prof.Dr.Sasiprapa Phanthanasaewee, Dean, Graduate School, Dr.Sawitree Santipiriyapon, Graduate School Instructor, K. Woraphot Thavornwan from Lenovo Thailand, K. Rittikrai Thammarak and K. Sarawut Pornpattanarak, from Do Day Dream Public Company Limited.
This project developed practical strategic planning skills, taught problem-solving through real business scenarios, and enhanced international market expansion experiences - crucial skills for modern business professionals. It represents another significant step in collaboration between educational institutions and the business sector in creating a new generation of strategists ready to face global challenges.
