Bangkok University Logo Bangkok University Logo
Programs
Campus Life
News
About Us
Apply Now
  • TH flag TH
Bangkok University Logo
Programs
Campus Life
News
About Us
Apply Now

Featured Stories

Featured Stories — Bangkok University International x Krungsri Collaborate to Develop Young Talent through Competition
17/12/2024
1732 views

Bangkok University International x Krungsri Collaborate to Develop Young Talent through Competition

Bangkok University has partnered with Krungsri Bank to enhance the capabilities of young professionals through a series of educational initiatives.

 

Bangkok University has partnered with Krungsri Bank to enhance the capabilities of young professionals through a series of educational initiatives. This collaboration includes two insightful talk sessions and a comprehensive business case competition, all aimed at providing students with practical knowledge and experience in the financial industry.

 

 

The first event, titled "InsightConnect: Krungsri Talk," took place on October 8, 2024, at The Lobby, Tourism Tower 1. Esteemed speakers Khun Elizabeth Man, Vice President and Head of Digital & Social Media Marketing at Krungsri, and Khun Pakin Truengjitvilas, Digital Acquisition Specialist at Bank of Ayudhya (Krungsri) , led a workshop on "Harnessing the Power of Digital Channels for Effective Brand Communication." This session provided students with valuable insights into current digital marketing strategies employed in the financial sector.

 

 

The second talk session, held on October 28, 2024, at Pongthip 1 Meeting Room, C2, featured Mr. Takashi Wakushima, Executive Vice President, Head of Corporate Planning Division, and Deputy CFO at Bank of Ayudhya (Krungsri). He delivered an engaging presentation on "Globalization in Banking," offering students a global perspective on banking operations and strategies.

 

 

Culminating the collaboration, the Krungsri x Bangkok University Business Case Challenge 2024 was held on November 26, 2024, at Krungsri Rama 3. Students from the Marketing and Entrepreneurship Management programs at BUI participated, focusing on developing 360-degree Integrated Marketing Communication (IMC) plans for insurance products. The competition, sponsored and supported by Bank of Ayudhya (Krungsri), Dhipaya Insurance Public Company Limited, Allianz Ayudhya Public Company Limited, and Thai Life Insurance Public Company Limited, showcased the innovative ideas and strategic thinking of the participants.

 

 

The finalists presented their projects to a panel of industry experts, with the following teams receiving top honors:

Winner: Team Mooncake (Entrepreneurship Management students)

 

First Runner-Up: Team Visionarie (Marketing students)
 

Second Runners-Up: Team Awesome Sauce (Marketing students) and Team Crews (Entrepreneurship Management students)

 

This collaboration between Bank of Ayudhya (Krungsri) and Bangkok University International exemplifies a shared commitment to nurturing the next generation of leaders in the financial industry, providing students with invaluable experiences that bridge academic learning and real-world application.

 

 

Share
Latest news
School of Humanities and Tourism Management Opens Doors to Welcome Vietnam Aviation Academy Delegation, Advancing Regional Cooperation
30/06/2025
School of Humanities and Tourism Management Opens Doors to Welcome Vietnam Aviation Academy Delegation, Advancing Regional Cooperation
Airline Business Management of the School of Humanities and Tourism Management welcomed faculty members and students from Vietnam Aviation Academy
Tourism Management BUI Partners with Sofitel Bangkok Sukhumvit to Create AI-Driven Service Experience
25/06/2025
Tourism Management BUI Partners with Sofitel Bangkok Sukhumvit to Create AI-Driven Service Experience
International Tourism and Hospitality Management Program, Bangkok University International (BUI) has partnered with Sofitel Bangkok Sukhumvit Hotel to continuously develop skills and experiential learning opportunities outside the classroom for students
Learning extends beyond the classroom; it's a lifelong journey.
25/06/2025
Learning extends beyond the classroom; it's a lifelong journey.
Event Production and MICE Management Department, School of Communication Arts, organized an educational study tour to Japan World Expo 2025 in Osaka, Japan
BU International Partners with Swiss Education Group (SEG) Organizing International Workshop to Enhance Business Skills and Creativity for Students
25/06/2025
BU International Partners with Swiss Education Group (SEG) Organizing International Workshop to Enhance Business Skills and Creativity for Students
Bangkok University International College collaborated with Swiss Education Group (SEG), a world-leading educational institution from Switzerland, to organize a workshop under the theme "Real World Global Education with Lifelong Impact"
Cosmetic Image
STEP INTO THE WORLD OF CREATIVE LEARNING WITH BANGKOK UNIVERSITY
READY TO JOIN US? LET US HELP FOR PROGRAMS INFORMATION OR CONTACT US
  • Bachelor’s Degree
  • Master’s Degree
  • Doctoral Degree
  • International Programs
  • For Parents

Information

  • Schools Schools Schools Schools Schools
  • Facilities
  • Academic Calendar Academic Calendar Academic Calendar Academic Calendar Academic Calendar

Register Info

  • Apply Now
    Apply Now
    Apply Now
    Apply Now
    Apply Now
  • Tuition Fees Tuition Fees Tuition Fees Tuition Fees Tuition Fees
  • How to Apply How to Apply How to Apply How to Apply How to Apply
  • Scholarships
  • FAQs FAQs FAQs FAQs

Contact Us

  • Visit
  • Campus Activities
  • About Alumni
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
HOW TO APPLY
Cosmetic Image
Home page
Featured Stories
BU NEWS
Bangkok University International x Krungsri Collaborate to Develop Young Talent through Competition
Bangkok University Logo
About BU About Us News Academic Calendar Apply Now Tuition Fees Scholarships Current Students FAQs
Contact Us Information BU Map Venue Rental Visit BU Work with BU
For Student BU URSA BU Links For Staff MyBU
Copyright © 2025 Bangkok University. All rights reserved.
Privacy Policy
About the Use of Cookies
General Data Privacy Notice