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Bangkok University Partners with Sony Thailand to Demonstrate "OCELLUS" for the First Time in Thailand — Opening the World of Virtual Production and Immersive Experience Design
continues to advance Thailand's digital media industry
Thu, 21 May 2026  |  601 views
Bangkok University Partners with Sony Thailand to Demonstrate "OCELLUS" for the First Time in Thailand — Opening the World of Virtual Production and Immersive Experience Design

 

Bangkok University continues to advance Thailand's digital media industry by partnering with Sony Thailand Co., Ltd. and Verse Media Technology Co., Ltd. to host the first-ever demonstration of "OCELLUS Camera Tracking" Marker-Free technology in Thailand — through the Virtual Production and Virtual World Experience Design Program, Faculty of Digital Media and Film Arts. The event opened new dimensions in Virtual Production (VP), In-Camera VFX (ICVFX), and Augmented Reality (AR) for the film, broadcast, sports, and events industries.

 

 

This collaboration reflects Bangkok University's role as an institution committed to developing creative and media technology talent, while connecting academic knowledge to real industry practice — elevating Thai content production standards to the global stage.

 

 

Attendees experienced a "First Look" at OCELLUS (ASR-CT1) — Sony's first camera tracking system — featuring Marker-Free Tracking technology that reduces installation complexity while delivering flexible, precise AR and Virtual Production performance, demonstrated end-to-end by a team of specialist engineers.

 

 

A special panel discussion brought together experts from multiple sectors — film, live television broadcast, and education — including Sun–Rangsri Sankingthong, Cinematographer from Final Pixel Studio; Khem–Warat Chitchop from Niva Technology; Job–Danuwat Jetana, Cinematographer; and Ajarn Tanongsak Suwannarat, lecturer at School of Digital Media and Cinematic Arts — sharing real-world experience and strategies for preparing Thai talent for world-class content production.

 

 

Khun Kittiphat Jinathong from Verse Media Technology Co., Ltd. also presented the application of OCELLUS in Virtual Production and Immersive Technology workflows, demonstrating its potential for high-end advertising production and special effects-driven media.

 

 

About OCELLUS (ASR-CT1)

A significant Sony innovation developed specifically for Virtual Production and AR, OCELLUS features Marker-Free camera tracking via Visual SLAM technology, delivering precision tracking both in-studio and on location, with compatibility across multiple camera brands — making it ideal for modern production workflows that demand maximum flexibility.

 

 

This collaboration marks another important step for Bangkok University in driving future media technology learning, creating a space where students and creative professionals can engage with real cutting-edge technology and develop internationally competitive content creation capabilities.

 

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School of Digital Media and Cinematic Arts
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The only program in Thailand partnering with The Academy through the Nicholl Fellowship Screenwriting Competition, giving students opportunities to compete in world-class screenwriting.
BU is an Unreal Academic Partner and the only Blackmagic Design Academic Training Partner in Southeast Asia, with a Virtual Production Studio for shooting with the latest technology.
Motion Capture room, Virtual Production Studio, Screening Room, Color Grading room, and Sound Studio — covering every stage of film production.
No portfolio and no interview required. You can apply directly.
Partners include Viu Thailand, The Monk Studios, and Yggdrazil Group — leading media production and VFX companies in Thailand.
Various roles in the film industry: Director, Screenwriter, Producer, Showrunner, Cinematographer, Editor, Colorist, Sound Designer, and Virtual Production specialist.
The only university integrating Digital Media and Film Production under one school, with a unique Producing for Animation and VFX track — the only one in Thailand.
4 tracks: 3D Animation, Visual Effects, Producing for Animation & VFX, and Sound and Music Production for Digital Media.
Uses Studio-based Learning with The Monk Studios, Yggdrazil Group, and Human Farm Visual Effects, giving students real industry project experience.
No prior background needed. No portfolio or interview required. Apply directly.
3D Animator, VFX Artist, Motion Graphics Designer, Sound Designer, Producer for Animation and VFX, or start your own studio.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
No Portfolio, No Interview Required. Apply now
Scholarship available
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9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120
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