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                     Thailand's No. 1 Communication Arts program

 

What qualities does a professional digital communicator have?

Do you want to stand out from the crowd and learn the latest technologies?   

Bangkok University answers these questions and more in the School of Communication Arts. Learn the art of communication, radio-television, performing arts, advertising, branding, digital media production, and event planning in a way that specializes your skills and makes your brand and style unique in the communication field. 

Our state of the art technology and premium facilities will allow you to stay constantly up to date in a rapidly changing profession. Successful influencers, YouTubers, key opinion leaders (political figures, columnists and celebrities who are known for their work), and bloggers all use the same theoretical and practical knowledge that you will learn. 

Bangkok University will help develop your individual creative and communication skills using premium quality modern equipment in first rate studios. Courses are taught in a practical manner by industry professionals to help ensure that your expertise leads to an exciting career in the communications field.

Join our Communication Arts program and become a recognized name like many of our alumni.

School of Communication Arts

Cutting-Edge Program
The world never stops, and neither does our program. It remains current with global trends, constantly evolving and adapting. We collaborate with leading companies to keep our curriculum relevant for aspiring communication professionals. Our program covers all aspects of the field, being comprehensive.
State-of-the-Art Laboratories
The School of Communication Arts provides state-of-the-art equipment at an international level comparable with the industry and various companies, for students to use for comprehensive hands-on training. Students gain practical experience with a wide range of full-fledged platforms, both on and off-camera.
Hands-on Experience
It's not just about learning theory but also about practicing, problem-solving, and engaging in real work, including activities that develop skills through workshops and skill-nurturing projects, all to cultivate professional expertise.
Internship Opportunities
A modern and up-to-date curriculum that extends beyond the classroom. It caters to the future needs of communication professionals. In this new era, collaboration with organizations, and leading companies provides real-world experience within prominent organizations.
Learn with the latest tools and technologies.
Develop Big Data analytics skills to help students create content and communication methods that meet the needs of their target audience with precision.
Create Experiences and Job Opportunities
We have a process to promote students' knowledge and skills, providing them with opportunities to undertake practical tasks and income generation. We offer guidance and work on developing students by enhancing their abilities and competencies.
Strong Alumni Connection
A network that connects seniors to alumni spans all communication industries, offering guidance and support for your career.
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Bachelor’s Degree Programs
Bachelor’s Degree
Performing Arts
The Bangkok University (BU) Performing Arts program has produced many nationally recognized singers, actors, artists, directors, and production teams. If this sounds exciting to you, then check out what we have to offer!We cover every aspect of the entertainment industry. Theatrical performances, production creation, learning the roles of a director, screenwriter, designer, artist, performer, and behind-the-scenes work are all explored and practiced.Students will have the opportunity to participate in national and international productions plus fine tune skills in the BU Theater Company, a professional international theater company that performs licensed Broadway productions every year.Bangkok University's School of Communication Arts in Performing Arts provides students with the necessary equipment and rehearsal halls needed to develop the skills required in the world of entertainment.  A Black Box Theater laboratory is one such facility where international standard lighting and sound systems can be learned and practiced.Careers and opportunities in entertainment are continually diversifying but alumni have pursued careers in a variety of roles including acting, directing, musical performance, dance, script writing, scenography, international performing arts and theater for developmentAmazing facilities, practical experience and working with some of the best are all part of the journey in Bangkok University’s Performing Arts program. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
25,380 THB
Total Tuition Fees
425,080 THB
Bachelor’s Degree
Creative Branding
A brand is a voice and a product is a souvenir.Consumers want more than just quality products. They want a meaning, belonging and image that matches their values and beliefs. One that caters to a lifestyle image whether it be humble or extravagant.Bangkok University's Bachelor of Communication Arts in Creative Branding program will help develop the skills necessary to understand and advance all stages of brand creation. Designing an identity, communication art, marketing strategy, elements of distinctiveness are all studied as they relate to the needs of various target groups using different approaches and platforms.Whether your goal is brand owner, identity designer, strategic planner, brand strategist, manager or communicator your future as a brand specialist can happen in the Communication Arts (Creative Branding) program. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
340,480 THB
Bachelor’s Degree
Digital Public Relations
Public relations basically refers to the management of how others think and feel about a person, product, or company. This process is vital in achieving success and developing a favorable reputation.By combining diplomatic finesse and captivating storytelling you can portray and share the intentions to individuals or groups for maximum effect.Attaining a Communication Arts degree in Digital Public Relations from Bangkok University equips individuals with essential skills such as analytical thinking, strategic planning, and proficient communication across a variety of online platforms. From which graduates can generate value and make significant contributions towards a company's stability, public image, and long-term growth.The range of career opportunities pursued by graduates spans a broad spectrum, including roles within government agencies, national corporations, content production, product reviewing, blogging, event organizing, celebrity management, and independent entrepreneurship.If the public or a group needs or wants to know, public relations is involved. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
337,980 THB
Bachelor’s Degree
Digital Advertising
Integrated Communication allows you to choose your area of interest. You'll experience learning by studying with seasoned professionals, including award-winning alumni and alumni who hold executive positions. The program emphasizes a Project-Based learning approach, incorporating real challenges from nationally recognized companies and learning from experienced and expert instructors. You'll also have the opportunity to learn from renowned adjunct professors from leading advertising agencies.Graduates of this program will acquire essential knowledge and skills required in today's job market and the future. You'll gain comprehensive expertise in marketing, deep data utilization, and technology. By focusing on Data Analytics, you'll be equipped to collect, interpret, and efficiently use data to create advertising strategies. This will enable you to pursue careers as digital advertisers, advertising managers, and potential creative professionals at a professional level.
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
343,480 THB
Bachelor’s Degree
Broadcasting and Streaming Media Production
The power of social media is that it creates change.Social media sites like YouTube, Facebook, Instagram, TikTok, Twitch, Netflix, Disney+, and podcasts are now part of our interconnected daily lives. Online media and streaming have evolved to have a significant impact on people's perceptions, attitudes, and way of life. It is not surprising that many countries are promoting and supporting the growth of the media industry and organizations have begun to use these media more frequently creating growing employment opportunities.Students will learn to create programs and content based on their individual aptitudes and interests. Modern equipment is used to develop productions across a variety of channels, including television and streaming media. Data analysis skills, such as using Big data, are also studied to understand the process of creating quality media that can expand people's ideas, knowledge, and beliefs. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
352,080 THB
Bachelor’s Degree
Event Production and MICE Management
Concerts, exhibitions, conferences, seminars, sporting events, marathon events, and designing new experiences that attract and interact with people using various technologies is what a degree in Event Production and MICE Management is all about.Event management is a mixture of art and science that is critical to community and business expansion.  Bangkok University’s Event Production and MICE Management program recognizes the significance of the science and skills needed in shaping people's perceptions and experiences and has created a dynamic program to meet these goals.Students will learn to create professional-level events in a variety of situations. Courses include practical experiences where individuals create, design and manage real-world events and productions. Aside from classroom instruction with industry experts, specialized workshops are offered to ensure that current trends and information are addressed.Courses encompass a wide variety of topics and interests including the following:  Project Manager, Project Coordinator, Event Producer, Stage Manager, Strategic Event Planner, Account Executive, Sponsorship Sales, Creativity, Scriptwriter, Graphic Designer, Stage and Decoration Design, Exhibition Design, Lighting Designer, Sound Designer, Show Director, VDO Presentation Editor and Multimedia Designer.With the growing needs of the industry and the variety of courses offered, a degree in Event Production and Mice Management is certain to offer exciting and interesting career opportunities. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
25,980 THB
Total Tuition Fees
359,280 THB
Bachelor’s Degree
Creative Content Production and Digital Experience
In an era where communication has no borders, digital technology has become a vital tool for accessing information and connecting. As a result, tech-savvy communicators have numerous opportunities as industries expand into the digital landscape. Digital communication needs to be creative and have a message or story to be most effective and this is where a degree in Creative Content Production and Digital Experience will give the edge.Images, light, color and sound are taught in a style to help immersive students in the use of  technology to create content and digital experiences. Students' imagination will have few limits when it comes to studying and creating virtual environments (AR VR and Projection Mapping) and using Interactive Media.Individuals will be able to design storytelling and visual creations  which can be used in a variety of venues such as event presentations, performing arts, art exhibitions, museums, trade shows, entertainment businesses and marketing activities.Our curriculum integrates cutting-edge technology with a practical creative process to create innovative and immersive experiences. Bangkok University emphasizes learning through a hands-on approach that bridges the gap between the real and virtual worlds to help your ideas and skills become reality. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
25,980 THB
Total Tuition Fees
384,280 THB
Bachelor’s Degree
Influencer Branding
Do you want to be heard and influence?In a world where so many have access to media, Bangkok University recognizes the opportunities and significance of influencers and has created the Influencer Branding program in the School of Communication Arts.  This degree focuses on creating a digital identity and online media strategies. Being successful on platforms such as YouTube or TikTok and creating blogs or vlogs are all explored and practiced in state of the art facilities. Students will also be able to analyze marketing and brand creation approaches to design content that meets the current interests and needs of target groups.Be the voice of change, be an influencer. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
342,980 THB
Bachelor’s Degree
Digital Communication and Media
Academic Year 2024 CurriculumOur program focuses on digital communication and media industries, learning to effectively utilize new media and technology for communication. Combines creative thinking to create new media, developing students' abilities to apply consumer data and create efficient and measurable communication. Collaborates with leading industry partners such as top agencies, Wisesight, Tellscore, the Advertising Association of Thailand, the Media Agency Association, and many more.Enhances understanding of target audiences and strategic communication planning using globally standardized Digital Tools. Additionally, there are projects in collaboration with various brands to provide students with practical experience in the fields of media and advertising. 
Year Tuition
2024
Programs
4 Years
Semester 1/1
26,280 THB
Total Tuition Fees
341,980 THB
INTERNATIONAL
Bachelor’s Degree
Communication Strategy and Ideation
Communication Strategic and Ideation (CSI) is a modern and uniquely designed degree created to enhance career opportunities across a variety of current and developing professions.Elements of management, communication and creativity are all intertwined to help establish a professional base so you can develop your individual interests and abilities.A variety of highly marketable skills are developed through theoretical and experiential learning in state of the art facilities. Courses range from persuasive presentation, thinking skills for lifelong learning and entrepreneurial spirit to storytelling, photography, leadership and creative design. The curriculum and workshops are created to meet the continually changing needs of the marketplace and make your innate talents shine.Whether you enjoy interpersonal relations, media communications or the creation and implementation of ideas, there is a place for you in the world of Communication Strategy and Ideation.Why study this field?Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilitiesLearn the secret to creative and strategic communication with our practical curriculum and experienced facultyPrepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication and integrated media ideationSpecial workshops to strengthen skillsInternship opportunity specifically for CSI students by Dentsu Interesting and trendy courses Leading partners to give real case studiesDouble degree with University of Canberra  
Year Tuition
2024
Programs
4 Years
Semester 1
62,830 THB
Total Tuition Fees
534,730 THB
INTERNATIONAL
Bachelor’s Degree
Innovative Media Production
The Bachelor of Communication Arts Program in Innovative Media Production (International Program) is designed to prepare students to meet the challenges and demands in today’s world of fast changing information and communication technologies. The program aims to provide students with strong academic knowledge and specialized skill and expertise in the field of media production. The curriculum provides students with opportunity to develop their creativity and entrepreneurial skills with different course works and projects. Students will be encouraged to reflect new challenges and trends in innovation technology in media production beyond national level. Toward the end of the program, students will be able to develop both production and management skills to be able to compete in area of media production businesses today.Why study this field?Aims to develop media and content producers with emphasis on multi-platform media production covering both tradition and New Media.Program designed to encourage students to become true media entrepreneurs for the future.Transforms student's creativity, and versatility through an innovative approach to what the media of the future should look like.Blends theories with hands-on experiences which will provide the students with a creative portfolio.Hands-on experience from the first year.Learn about media entrepreneurship and the entertainment business in addition to media production knowledge and skills.Opportunity to work in a variety of fields .Gain more opportunities and overseas experiences through our international academic partners
Year Tuition
2024
Programs
4 Years
Semester 1
62,830 THB
Total Tuition Fees
524,130 THB
Master’s Degree Programs
Master’s Degree
Master of Communication Arts in Strategic Communications
        The world is changing rapidly, in terms of economics, society, technology, and culture. Communication is essential to connect everything together and create understanding and acceptance. This is especially true for organizations, both public and private, that aim to create sustainable value for their businesses and build strong relationships with stakeholders. Strategic communication is therefore essential for driving organizations forward. If an organization has a strong strategic communication leader, it can easily achieve its goals.       The Master of Arts in Strategic Communication program at Bangkok University focuses on developing students to become strategic communicators who can effectively drive organizations forward. The curriculum is designed to be aligned with global trends in economics, society, and culture. It is accredited by the university and the Office of the Higher Education Commission and is recognized both domestically and internationally. The program aims to produce managers, planners, entrepreneurs, communication consultants, and other business professionals.      The school members of the program are highly qualified in both academic and professional fields. They can effectively transfer knowledge and understanding from real-world experience. The program also invites academics and experts from abroad to lecture, which enhances the students' experience. This allows students to learn from a broad range of perspectives and apply their knowledge in the most effective way possible in the field of strategic communication.
Year Tuition
2024
Credit
36
Plan A Thesis
192,630 THB
Plan B Non-Thesis
177,430 THB
Master’s Degree
Master of Communication Arts in Digital Marketing Communications
     As technological advancements progress limitlessly, global society transitions into the digital era, where online media plays a pivotal role in full-fledged marketing operations. It is undeniable that human potential must evolve in tandem with the rapidly changing online technologies. Therefore, it is imperative to adapt to keep pace with technology, not only to meet current occupational demands but also to achieve professional goals and success in the business realm.     Online technology has developed extensively, with an increasing number of users. This has led to a significant transformation in consumer behavior, rendering traditional marketing communication ineffective. Consequently, digital marketing communication has grown rapidly and consistently, becoming a crucial mainstream in current and future marketing communications. It is a key element that marketers cannot afford to ignore.     Businesses and companies now seek personnel with enhanced expertise in digital marketing communication, making it a highly demanded job position with higher returns compared to conventional marketing roles.     Individuals with genuine knowledge and expertise in digital marketing communication are still relatively scarce in Thailand. This is a relatively new and underserved field, with no university offering a serious and comprehensive undergraduate or graduate program. Therefore, Bangkok University has collaborated with leading marketing consulting firms and digital agencies to develop a cutting-edge Master's program in Digital Marketing Communication, creating a new generation of digital marketing communicators capable of meeting current and future needs.    The Master's program in Digital Marketing Communication at Bangkok University provides a learning experience that keeps pace with global trends, delving deep into understanding and accessing the dynamic digital marketing landscape. The curriculum focuses on equipping learners with outstanding communication skills, enabling them to create and convey diverse and innovative content. This is combined with digital technology skills that serve as powerful channels for effective communication. The program aims to produce graduates with expertise in creating and delivering compelling content, blending news, online technology, and marketing strategies for highly efficient communication.
Year Tuition
2024
Credit
36
Plan A Thesis
280,880 THB
Plan B Non-Thesis
273,880 THB
INTERNATIONAL
Master’s Degree
Master of Communication Arts Program in Global Communication (International Program)
          The dynamics of economics, society, communication, technology, culture, and law in the midst of globalization not only influence the sociocultural environment but also the media contents and media consumption in all continents, transforming global customer’s behavioral orientation from mass consumption to individual consumption.          Master of Communication Arts Program in Global Communication aims to develop you to the future “transformational leader,” who has a solid theoretical knowledge and insights in managing convergence of media and the multicultural and cross-cultural contents of media in the intercultural communication contexts. Understanding of communication research, cultural diversity, global advocacy will enable the future transformational leader to drive the global vision and missions on the global stage with strategic communication policies, mechanism, and initiatives. 
Year Tuition
2024
Credit
39
Plan A Thesis
188,930 THB
Plan B Non-Thesis
187,930 THB
Doctoral Degree Programs
INTERNATIONAL
Doctoral Degree
Doctor of Communication Arts Program in Global Communication (International Program)
Doctor of Communication Arts Program in Global Communication (International Program) has been offered by Bangkok University in collaboration with the School of Communication Studies, Ohio University since 1995. Although this program has been well received, a need to revise the curriculum arises. Two of major driving forces are paradigm shifts in communication and media industry due to exponential growth of the Internet and digital technologies and the dynamic global and multicultural environment such as “the ASEAN Economic Community (AEC)”. Educational institutions at all levels must prepare their students for this new social and economic landscape, and an arrival of ASEAN integration and its collaboration with economic giants such as China, India, Japan and South Korea. Bangkok University (BU) as the oldest and largest private university in Thailand with its missions to produce creative graduates with an entrepreneurial spirit for the creative economy is committed to produce personnel and develop human resources qualified as global citizens for the future including the AEC. Accordingly, it is timely that a Ph.D. curriculum in Communication Arts is revised in order to reflect BU’s current missions and satisfy the human resources needs for society development to achieve its developmental goals.The revised curriculum in Communication Arts is designed to develop researchers and professionals who are able to construct/deconstruct theories and the practice around human and digital communication through different philosophical approaches. It encompasses a range of communication topics and activities from face-to-face conversation to communication via mass media such as television, film, and the Internet, the creative arts and design, the evolution of technology to digital media and the business aspects of the communication industry.The program is multidisciplinary and aims to produce graduates who are both professional and community-oriented in the field of communication. As two tracks of study – academic track and professional track — are uniquely offered, graduates of this program can enhance their research skills and take either academic or professional career paths.
Year Tuition
2024
Credit
60
Total Tuition Fees
796,980 THB
Facilities
Black Box Theater
Labs
Black Box Theater
The "Black Box Theater" serves as the PA students' performance venue, accommodating over 300 seats for a variety of spectacular shows. Its functionality is adaptable to different uses, equipped with sophisticated light, color, and sound techniques meeting international standards, akin to national theaters. Performing arts students learn both on-stage and behind-the-scenes work, including set design, staging, costume, lighting, sound, and directing grand shows, enhancing the audience's theatrical experience.
Production Lab
Labs
Production Lab
Another laboratory for pre-production work or filming by students in broadcasting and streaming media production can be used for editing, graphic design, or visual studio work with software and computers that are ready to support working professionally in the industry.
Performing Arts Laboratory
Labs
Performing Arts Laboratory
Acting room for performing arts students to study and practice performances with long mirrors. It can be used for practice singing, acting classes, or dancing classes.
All Labs
All Labs
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Alumni
School of Communication Arts
คุณธรรมชาติ โยธาจุล
School of Communication Arts
คุณภาณุภัทร์ สุกัลยารักษ์
เจ้าของเพจท่องเที่ยว Go Went Go
เพจท่องเที่ยว Go Went Go
School of Communication Arts
คุณเจนนิสา กิจจาชาญชัยกุล
Jr. Creative Event
บริษัท Beyond Goal
School of Communication Arts
คุณภัทร อ่ำทอง
ผู้ก่อตั้ง Production House (The Ordinary House)
Production House (The Ordinary House)
School of Communication Arts
คุณศิวัจน์ สวัสดิ์มณีกุล
ผู้กำกับซีรีส์วาย
เจ้าของสตูดิโอ Wabi Sabi
School of Communication Arts
คุณกาลเวลา เสาเรือน
พิธีกร ผู้ประกาศ และผู้สื่อข่าว
Workpoint TV ช่อง 23
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Admission
School of Communication Arts
Scholarship available
For Thai Student Loan
The Programs Available for Admission
Performing Arts
สาขาวิชาศิลปะการแสดง
Creative Branding
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสื่อสารแบรนด์สร้างสรรค์)
Digital Public Relations
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการประชาสัมพันธ์ดิจิทัล)
Digital Advertising
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการโฆษณาดิจิทัล)
Broadcasting and Streaming Media Production
สาขาวิชาวิทยุกระจายเสียง วิทยุโทรทัศน์ และการผลิตสื่อสตรีมมิ่ง
Event Production and MICE Management
สาขาวิชาการผลิตอีเว้นท์ และการจัดการนิทรรศการและการประชุม
Creative Content Production and Digital Experience
สาขาวิชาการผลิตเนื้อหาสร้างสรรค์และประสบการณ์ดิจิทัล
Influencer Branding
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสร้างแบรนด์อินฟลูเอนเซอร์)
Digital Communication and Media
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสื่อสารดิจิทัลและอุตสาหกรรมสื่อ)
Master of Communication Arts in Strategic Communications
สาขาวิชาการสื่อสารเชิงกลยุทธ์
Master of Communication Arts in Digital Marketing Communications
การสื่อสารการตลาดดิจิทัล
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
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