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Partnering with the Business Sector to Shape Students into Professionals: Bangkok University and Jaymart Group Collaborate on the "Global Creator & Influencer Branding" Curriculum
in its focus on learning through real-world experience — preparing students and faculty with outstanding professional skills and strengthening their readiness to enter the workforce in their chosen fields effectively.
Thu, 03 Sep 2026  |  1639 views
Partnering with the Business Sector to Shape Students into Professionals: Bangkok University and Jaymart Group Collaborate on the "Global Creator & Influencer Branding" Curriculum

 

School of Communication Arts has signed a Memorandum of Understanding (MoU) with Jaymart Group Holdings Public Company Limited to jointly develop the Global Creator & Influencer Branding curriculum — making teaching and learning more modern and aligned with labor market needs — while exchanging personnel, tools, information systems, and media production resources. The collaboration also aims to develop students' capabilities to meet the industry standards required by the partner company, as well as to generate income for students through practical education and real-world work assignments with the company.

 

 

The signing ceremony was attended by Asst. Prof.Dr.Arishai Akraudom, Dean, School of Communication Arts, and Mr. Ekachai Sukumvitaya, Executive Committee Deputy Chief Executive Officer – Group retail, who signed the agreement together. Ajarn Suntaree Polvivat, Associate Dean, School of Communication Arts, and Mr. Panya Chutisiriwong, Deputy Chief Executive Officer, served as witnesses.

 

 

Projects and activities arising from this MoU include:

  • Organizing "Trend Update" training sessions for students and faculty.
  • Selecting students from every faculty and every year level at Bangkok University to be hired as Content Creators / Influencers, promoting income opportunities throughout the academic year.
  • In Semester 1/2026, jointly designing learning activities based on real briefs from Jaymart Group through "The Next Gen Creator" project, open to interested students from all faculties — covering content creation skills in both Thai and foreign languages across various sectors, including: Financial, Travel, Gaming, Health, Real Estate, Banking and Investment, Gadgets, and Environment/Sustainability.
  • Selecting students for a 4-month internship program.
  • Co-organizing activities including giveaways and Suki Teenoi gift vouchers at the CNM-GIB Open House 2026–2027.
  • Participating in Jaymart Group Holdings Public Company Limited's annual special seminar, an exclusive invitation-only event for select clients.

 

 

This marks another significant step for the Faculty of Communication Arts, Bangkok University, in its focus on learning through real-world experience — preparing students and faculty with outstanding professional skills and strengthening their readiness to enter the workforce in their chosen fields effectively.
 

 

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School of Communication Arts
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Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.

เลือกเรียนได้ทั้งแผน 3 ปี และ 4 ปี
แผน 3 ปี จบไวพร้อมทำงาน หรือเลือก แผน 4 ปี เพื่อวางเส้นทางการเรียนและพัฒนาประสบการณ์ได้เต็มรูปแบบ
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
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