Bangkok University congratulates Pham Nguyen Minh Anh, a student from the Master of Communication Arts Program in Global Communication (MCA-GC), for receiving the Outstanding Award Certificate for a research presentation at the 17th Hatyai National and International Conference, organized by Hatyai University.
The award-winning research is titled "Examining the Vietnamese Attitude Towards Purchasing Intention of Dairy Product Brand Influence by Using Brand Mascot as Communication Tool" — a study examining Vietnamese consumers' attitudes toward their intention to purchase dairy products under brand influence, using brand mascots as a communication tool. The award was officially presented by the President of Hatyai University.
The MCA-GC Program stated that this achievement reflects the quality of the program's teaching and learning, which aims to help students develop their research capabilities and showcase their potential on the international academic stage. The program also affirmed its continued commitment to supporting students in producing quality work for international platforms.
