Graduate School of Bangkok University organized Executive Talk 2026 under the theme "The Human–AI Collaboration: Unlocking New Frontiers in Content Creation" to open new perspectives on content creation in an era where artificial intelligence plays an increasingly significant role across all dimensions of communication, business, and the media industry. Master's and doctoral students participated actively in listening and exchanging views at Room A3-201 (Imagine Lounge).
The event was honoured by nationally recognized media and digital executives who shared their experiences and insights on content creation in the AI era, including Diao Woratangtrakul, Chief Operating Officer (COO) of ONE 31 and a doctoral student in the DCA-SBC programme; Dr. Chokchai Iamrittikrai, Chief Executive Officer of Tero Digital Co., Ltd.; and Rawee Tawantharong, a distinguished mass communication expert and board member of the Thai Media Fund.
All three speakers painted a picture of the content industry's transformation — from an era focused on producing high volumes of content to a new era of Content Intelligence, driven by data, precision, speed, and increasing personalization. They highlighted that AI is not here to replace humans, but is rising as a "Collaborator" — a key thinking partner that enhances work efficiency and amplifies creative potential.
The speakers also emphasized the critical importance of AI Ethics as a cornerstone of working in the digital age — encompassing fact-checking, respect for intellectual property, personal data protection, and responsibility for the potential social impacts of AI-generated content.
Executive Talk 2026 not only broadened perspectives on the future of the content industry, but also prepared graduate students from multiple programmes to understand the role of Human + AI Collaboration, and to develop the skills needed for a future world where technology and humanity grow together in a balanced and sustainable way.
