Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem - Featured Stories - School of Communication Arts

Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem

Launching the "Global Creator and Influencer Branding" Program for the AI Content Era

Thu, 02 Apr 2026 | 21 views

Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem

Bangkok University has signed a Memorandum of Understanding with Omnicom Media Thailand, a world-class partner in Media Strategy, AI, and Technology, marking a significant step toward becoming a global Creative Ecosystem and elevating student learning to connect directly with the real industry through the new "Global Creator and Influencer Branding" program.

Asst. Prof.Dr.Aunya Singsangob , Vice President for Academic Affairs, stated: "In 2026, the world of digital content is facing a major disruption as AI fundamentally transforms how content is created, while consumer attention spans continue to shrink amid an overwhelming volume of daily content. Bangkok University, as a Creative University, chooses to see these challenges as opportunities. The Global Creator and Influencer Branding program combines Bangkok University's creative strengths with Omnicom Media's world-class expertise — becoming a powerful driver for both education and the creative industry, not only nationally but sustainably on a global scale. Students can choose their own path and develop themselves through real experience, becoming immediately work-ready professionals."

Khun Jinnaraj Sampantarat, Chief Operating Officer of Omnicom Media Thailand, added: "This partnership reflects our shared belief that human talent remains vital both now and in the future. While AI and new technologies are transforming how industries operate, what remains most valuable is human creativity, imagination, and perspective. Bangkok University has consistently stood out as a beacon of creativity — qualities that align with the talent Omnicom Media seeks. We want to play a part in bridging education and real business, and we believe that with the right education, tools, and opportunities, Thailand's next generation can step confidently onto the world stage."

This collaboration will tangibly strengthen the program with world-class knowledge and experience in Media Strategy, AI, and Technology — transforming the classroom into a real industry arena where students learn from experts, gain hands-on practice, and develop job-ready skills from the moment they graduate.

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