Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem
Launching the "Global Creator and Influencer Branding" Program for the AI Content Era

Thu, 02 Apr 2026  |  1141 views
Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem

 

Bangkok University has signed a Memorandum of Understanding with Omnicom Media Thailand, a world-class partner in Media Strategy, AI, and Technology, marking a significant step toward becoming a global Creative Ecosystem and elevating student learning to connect directly with the real industry through the new "Global Creator and Influencer Branding" program.

 

 

Asst. Prof.Dr.Aunya Singsangob , Vice President for Academic Affairs, stated: "In 2026, the world of digital content is facing a major disruption as AI fundamentally transforms how content is created, while consumer attention spans continue to shrink amid an overwhelming volume of daily content. Bangkok University, as a Creative University, chooses to see these challenges as opportunities. The Global Creator and Influencer Branding program combines Bangkok University's creative strengths with Omnicom Media's world-class expertise — becoming a powerful driver for both education and the creative industry, not only nationally but sustainably on a global scale. Students can choose their own path and develop themselves through real experience, becoming immediately work-ready professionals."

 

 

Khun Jinnaraj Sampantarat, Chief Operating Officer of Omnicom Media Thailand, added: "This partnership reflects our shared belief that human talent remains vital both now and in the future. While AI and new technologies are transforming how industries operate, what remains most valuable is human creativity, imagination, and perspective. Bangkok University has consistently stood out as a beacon of creativity — qualities that align with the talent Omnicom Media seeks. We want to play a part in bridging education and real business, and we believe that with the right education, tools, and opportunities, Thailand's next generation can step confidently onto the world stage."

 

 

This collaboration will tangibly strengthen the program with world-class knowledge and experience in Media Strategy, AI, and Technology — transforming the classroom into a real industry arena where students learn from experts, gain hands-on practice, and develop job-ready skills from the moment they graduate.

 

 


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Admission
School of Communication Arts
FAQs
Combines communication arts with marketing strategies to build all types of brands — products, services, events, and personal brands. Curriculum co-developed with leading companies and continuously updated.
Industry-standard lab equipment with hands-on practice through Workshops and skill incubation projects.
Internship opportunities at leading marketing and communication organizations, advertising agencies, digital marketing firms, and various brands.
CMO, Digital Marketing Manager, Communication Brand Manager, Content Strategist, Creative Director, and branding roles in leading organizations.
Under Thailand's #1 Communication Arts school, curriculum co-developed with leading companies, industry-standard equipment, and a strong alumni network.
Over 40 years producing professional PR specialists with a strong PR network. Curriculum co-designed with leading organizations.
Master Classes every semester from PR and communication industry experts, keeping students updated on the latest trends.
PR Manager, Corporate Communication, Media Relations, Crisis Communication, Digital PR Strategist, and Communication Consultant.
Part of Thailand's #1 Communication Arts school, with a digitally updated curriculum and one of the country's largest PR networks.
Focuses on PR in the digital age: Social Media, Content Marketing, Online Reputation Management, and Data-Driven PR.
Content production across all platforms: TV, Radio, YouTube, Podcast, TikTok, and Live Streaming.
Practical & Project-Based Learning from year one, using Big Data Analytics to develop targeted content.
Production Lab and recording studios with industry-standard equipment, plus specialized courses in online news and Live Streaming.
Partnerships with national and international media organizations including MCOT, providing real internship opportunities.
Program Director, Content Producer, Host, News Anchor, Podcaster, Streamer, Content Creator, or work in TV stations and online media.
Digital communication and media industry, partnering with Wisesight, Tellscore, and the Advertising Association. Hands-on practice from year one.
Big Data Analytics for media and consumer analysis, with international-standard labs for skill development.
Wisesight (Social Listening), Tellscore (Influencer Marketing), Advertising Association, and leading Media Agencies.
Media Planner, Digital Strategist, Social Media Manager, Content Analyst, Media Buyer, and digital media industry roles.
For those interested in media analysis, digital media planning, and careers in the advertising and media industry.
The first program transforming students from 'content makers' into Creators and Influencers in the global digital economy. Integrates Content Marketing + Data + AI + Business.
Graduate in 3 years (or 2+1 years), faster than standard programs.
3 Career Tracks: Professional Influencer (on-camera), Creator Specialist (strategy/behind-the-scenes), and Influencer Management.
TikTok Academy, YouTube Creator Program, and Meta Certified. Uses AI Tools & Social Listening for consumer insights.
Yes, connected to TikTok Shop, Shopee, and LINE. Build real portfolios and fanbases from year 1.
For aspiring Content Creators, Influencers, Influencer Managers, or Digital Strategists who want complete skills in content creation, data analysis, and business management.
Preparation
You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.
Scholarship available