Eat and learn with Chaixi x CNM BU, delivering hands-on experience directly to the classroom, tackling real challenges, and igniting marketing campaign ideas for new generation communicators.

School of Communication Arts, Communications and New Media Program at Bangkok University (CNM BU) collaborated with Chaixi Corporation Limited to create a marketing communication learning project. Students developed and created marketing campaigns for 4 brands under the corporation: Chaixi Noodle Soup, Boat Noodles, Moo2Chan , and Brix Dessert Bar.

The project included faculty members, instructors, experts, and senior team members from Chaixi Corporation as advisors and coaches providing guidance throughout the project. The project concluded with the CNM x Chaixi Corporation Degree Project Showcase, where students presented their marketing campaign works to the executive team and faculty at Pongtip 3, Communication Arts Building C2.

The event was honored by the executive team from Chaixi Corporation, including:

• K.Wisan  Sirikul, Vice President of Human Resources and Administration
• K.Panjawat  Rujitaranwong, Head of Creative and Production Design Team
• K.Bandit  Wannawanitchai, Restaurant Business Marketing Expert
• K.Chananchida  Rattanato, Head of Franchise and Trading Marketing Team
• K.Chakriya  Jitwatchranun, Executive of Song Khuen Si Business Unit
• K.Weerapon  Gareeroj, Executive of Crying Tiger Business Unit
• K.Nontawat  Rojanasakchai, Executive of Four Brix Business Unit

The campaign competition featured 22 teams of Communications and New Media students from the School of Communication Arts, Bangkok University, participating in the Degree Project course. This course is designed for 4^th-year students to learn and showcase real work, displaying their portfolio exhibitions to the public to prepare for entering the creative media industry and developing themselves as new generation marketing communication professionals.

Award Winners:

• Winner: Team Spark (Crying Tiger Noodle brand) - 20,000 baht scholarship
• First Runner-up: Team Noah (Crying Tiger Noodle brand) - 15,000 baht scholarship
• Second Runner-up: Team Brix Luna (Brix Dessert Bar brand) - 10,000 baht scholarship
• Honorable Mentions (4 awards, 4,000 baht each): Team Zood Studio, Team Outshine, Team Gurupaimod, and Team Mam

This collaboration between Communications and New Media Program, School of Communication Arts and Chaixi Corporation Company Limited provided students with opportunities to learn marketing campaign communication through real challenges and will continue to foster endless collaboration and learning opportunities in the future.