Communications and New Media Program (CNM) partnered with Felicia brand to organize an "Influencer Branding" activity to promote the application of marketing communication knowledge in the influencer world. This activity was part of the curriculum for the Influencer and Celebrity Branding course, which provided students opportunities to creatively develop content on online platforms while expressing their authentic selves through real-world work processes. The assignment was presented by Mr. Nikki Surchan Saksingsakul (Managing Director, Unimono Co., Ltd.), Ms. Kaimook Sukantarat (Marketing Manager), and the marketing team from Felicia, who also served as judges for the students' work.
The assignment challenged students to create content on the TikTok application, producing one video per week based on assigned topics and conditions set by Felicia, competing for prizes and gaining experience from conceptualizing and creating content in collaboration with a brand while showcasing their unique personalities.
Melody Magic Award (First Place): Ms. Naphat Poolsiri, Ms. Yasmin Birch, Mr. Papawin Chobtharm, Ms. Pornpimol Siripon, Mr. Noparat Nawabutr, Ms. Panisa Pummai, Mr. Kantapong Khojeejitr, Mr. Chonchanan Hengudumcharoen, Ms. Thanyaporn Cheewinkittibun, Mr. Narassm Apiwat, Mr. Porulruethi Surojsichonphon, Mr. Pongspak Arammpong, Mr. Pongropee Pongpan, Ms. Pattaneeta Thanasunthorn, Ms. Pimcharoen Praodaeng, Ms. Pimchanok Pusamlee, Mr. Pakpoom Klahan, Mr. Monthon Rompho, Ms. Suwichada Putinthong and Mr. Aslam Mahammad
Melody Magic Award (Honorable Mention): Ms. Chada Pupoolarp, Mr. Nattapat Songsaeng, Mr. Wichapas Thammapilandhorn, Mr. Irfan Parik, Ms. Pornpimol Siripon, Ms. Kanrawiporn Pimngern, Mr. Jason Yan Su Lim, Ms. Jeannie In, Mr. Chinrat Senakoolong, Ms. Nathakorn Chaichana, Mr. Thirawut Rangsi, Ms. Napisa Khanetongngern, Ms. Nichanya Limarrayachon, Ms. Nichapa Nunket, Mr. Punarat Kamintr, Ms. Worada Traitham, Mr. Warithinan Thanimkan, Mr. Weerawut Thipwanna, Ms. Saranya Patumthanasap and Mr. Siriwichorn Semianhrai
Felicia Twinning Award: Ms. Naphat Poolsiri, Ms. Yasmin Birch, Ms. Sasilada Prasongtan, Ms. Kanwathorn Thanawatpaisitr, Mr. Jakrapat Suthanuwattananont, Mr. Jinnawat Suya, Ms. Tatpicha Nunsida, Ms. Pleng Luangthawekit, Mr. Monthon Nussati, Mr. Kittipan Parawat, Mr. Papawin Chobtharm, Ms. Chada Pupoolarp, Mr. Nattapat Songsaeng, Mr. Wichapas Thammapilandhorn and Mr. Irfan Parik
Felicia Spotlight Award: Ms. Naphat Poolsiri, Mr. Kittipan Parawat, Mr. Natthasorm Uthailapthong, Mr. Thiraphat Saenkhai, Mr. Farus Muso, Mr. Peemapot Weerachotr, Ms. Meenasinee Thikeng, Mr. Khemchat Norerat, Ms. Siyapat Yingponpiboonporn and Ms. Pornpimol Siripon
Felicia Pack & Play Award: Ms. Naphat Poolsiri, Ms. Sasilada Prasongtan, Mr. Khemchat Norerat, Ms. Siyapat Yingponpiboonporn, Ms. Pornpimol Siripon, Mr. Jatuporn Tonto, Mr. Jirapong Weerakul, Mr. Nirawan Lengrabam, Ms. Pannathorn Engchuan, Ms. Panisara Klinangkab, Ms. Sasithon Wisetchai and Mr. Noparat Nawabutr
Felicia Phenomenon Award: Mr. David Moolthawil and Ms. Sutapat Fakum
Airplane Ticket Prize (15,000 THB): Ms. Naphat Poolsiri
Airplane Ticket Prize (11,000 THB): Ms. Yasmin Birch and Ms. Sasilada Prasongtan
