Beyond Excellence Masterclass: Real Learning Experience with 4 World-Renowned Experts
The Masterclass, in collaboration with leading international universities and organizations, allowed students to learn event design from world-renowned experts.

Thu, 29 May 2025  |  1987 views
Beyond Excellence Masterclass: Real Learning Experience with 4 World-Renowned Experts

 

Event Production and MICE Management, School of Communication Arts, has collaborated with various universities and leading global organizations including teamLAB Japan, Domus Academy Italy, Instituto Marangoni Italy, and Bournemouth University United Kingdom. This collaboration is part of the Communicative English for Event and MICE (EDM500) course for the second semester of academic year 2025, organizing masterclasses for second-year students and other year levels in Event Production and Exhibition and Conference Management to learn design skills, creative thinking, and management related to the event industry from international experts, while developing communication skills and English proficiency to prepare for professional careers.

This year's masterclass lectures under "a series of Creative Talks" project were honored to feature 4 native speaker expert instructors from diverse knowledge areas, with details as follows:

 

 

Masterclass: How to reflect your brand identity through visual communication design by Daniele Colucci, Multi-disciplinary designer and Visual communication tutor, Instituto Marangoni, Italy

 

 

Masterclass: Art by teamLAB by Takeshi Yamada, teamLAB member, teamLAB, Japan

 

 

Masterclass: AI as design material by Giovanni Caruso, Program Leader Master in Interaction Design and Service Design, Domus Academy, Italy

 

 

Masterclass: More than a match: Fan-centred approaches to event design in women's football by Dr. Payam Ansari, Program Leader BA Event Management, Bournemouth University Business School 

 

 

This opportunity provided an excellent experience for students, allowing them to practice and develop listening, reading, writing, and English communication skills with language experts according to the course objectives. Most importantly, students were able to study the thinking processes, design, and creation of international-level events and exhibitions simultaneously.

 

 


Featured Stories
Congratulations to Miss Papaporn Wangworn and Mr. Kanphong Penphatwan, students from Event Production and MICE Management, School of Communication Arts, competing as Team Sleepless Production, who claimed first place and a prize of 200,000 baht in the "Don't Drink and Drive" Creative Media Campaign, organized by the Traffic Police Division in collaboration with the Thai Health Promotion Foundation (ThaiHealth).
Sharp Ideas — Event Production Students from the Faculty of Communication Arts Win First Place in "Don't Drink and Drive" Media Campaign

Public awareness and encourage long-term behavioral change among road users
Bangkok University has signed a Memorandum of Understanding with Omnicom Media Thailand, a world-class partner in Media Strategy, AI, and Technology, marking a significant step toward becoming a global Creative Ecosystem and elevating student learning to connect directly with the real industry through the new "Global Creator and Influencer Branding" program.
Bangkok University Partners with Omnicom Media Thailand — Stepping into a Global Creative Ecosystem

Launching the "Global Creator and Influencer Branding" Program for the AI Content Era
Master of Communication Arts program in Global Communication (MCA-GC) emphasizes industry-connected learning by providing students with the opportunity to work on real projects with OPPO THAI. Students analyzed the behavior and preferences of Gen Z consumers to develop communication concepts and campaigns that resonate with the digital generation.
MCA-GC program received a real-world challenge from OPPO THAI to explore Gen Z insights

This activity reflects the students’ learning beyond the classroom, preparing them to apply their knowledge in real business contexts.
Image Cosmetic
Admission
School of Communication Arts
The Programs Available for Admission
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
Scholarship available