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Management is the key to planning, organizing, leading and controlling an organization to efficiently reach its goals. If any of these steps are lacking, the success of the business will be affected.

 

With these skills being critical in the growth of a company, the development of management and leadership is vital for corporations and micro businesses alike.

Bangkok University's School of Business Administration offers students an effective modern curriculum which explores numerous areas of business administration. There are a number of specialties to choose from. Digital Marketing, Digital Marketing (Digital Entrepreneur & Brand Influencer), Logistics and Supply Chain Management, Logistics and Supply Chain Management (Digital Commerce Logistics), International Business Management, International Business Management (Chinese Business), Marketing, Finance, Management, Financial and Investment Planning, plus an international Marketing program are all available and taught entirely in English. Programs are instructed by experts with leading professionals giving workshops each semester. Aside from classes being taught in a practicum based learning environment, students will also have the opportunity to do internships with leading organizations.

School of Business Administration

Modern Program Meeting Current Business Needs

Master all business functions to excel in modern management.
Creating Modern Business Leaders

Our program emphasizes learning, understanding, and building analytical skills to formulate creative marketing strategies. With numerous marketing-related activities, it enhances the curriculum with various marketing aspects and prepares students for entrepreneurship.
Deep Dive into Comprehensive Digital Marketing

We partner with reputable digital agencies, offering real internships, real income, and a theoretical foundation. Integrated with internships at top companies from the first year, we create true digital marketing professionals, enhancing skills in both English and finance.
Thailand's First Financial and Investment Planning Program

Endorsed by the Thai Financial Planners Association and developed with leading financial institutions. The program emphasizes practical experience, covers all finance aspects, and delves into financial planning and investment.
Create Professional Executives with Digital Management Skills.

Pursuing diverse career paths across both government organizations and leading private sectors allows you to build valuable experience and prepare for an entrepreneurial future.
Internships and Cooperative Education

Students have the opportunity to work while studying, interning at leading companies. Our education extends beyond the classroom, providing real-world experience.
Diverse career paths in line with the real business world and cannot be replaced by technology.

Careers that technology cannot replace align with the real business world. They meet labor market demands.
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Bachelor’s Degree Programs
Bachelor’s Degree
Management
A successful business requires executives with a broad and far-reaching vision and a degree in management will give students an understanding of topics relating to operations, finance, organization, employees, economics and marketing.A Management degree from Bangkok University offers students the opportunity to learn these aspects of business management through courses which include systematic thinking and comprehensive knowledge of business, resource and risk management, principles of communication and negotiation, financial systems and information design. You will also learn data analysis, HRM (Human Resource Management) and have practical learning opportunities from experts in various business sectors, such as the Krung Thai Bank, Central Group and Thaibev.An assortment of elective courses are offered to help students further specialize their skills and focus. Electives include Data/Digital Business Management, E-Commerce, Strategic Management and Change, and Effective Work Systems and People Management. Aside from the courses, our program provides activities to nurture students and prepare them for rewarding careers. This includes opportunities to learn through participating in various project competitions and internships in well-known organizations nationwide.Whether your career aspirations are aimed at administration, consultancy or e-commerce, a degree in marketing can get you there and it can be completed in three and a half yearsThe world of professional management awaits you at Bangkok University, become part of it.  
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
23,580 THB
Total Tuition Fees
291,280 THB
Bachelor’s Degree
Logistics and Supply Chain Management
Bangkok University recognizes the importance of logistics management as a discipline that enhances the competitiveness of businesses and serves as a crucial mechanism for achieving success. Therefore, we have designed a curriculum that allows students to learn and understand various aspects of logistics systems comprehensively. This includes analysis and planning in logistics management and strategies for managing logistics in different organizations. The knowledge gained can be applied to various leadership and organizational tasks, ranging from designing transportation systems, managing inventory, to efficiently distributing products to consumers.Our program gives the opportunity to students to choose their own path by dividing into two groups: Logistics Management for the service industry and Innovation and Technology Management for the logistics industry. The curriculum is designed to meet market demands and prepares students for the workforce. This includes training and workshops to enhance their readiness, such as specialized guidance from logistics experts, as well as language preparation, particularly in English communication.Besides the opportunity to intern with leading organizations and experience real business challenges, we also have an OSP (On-Site Project) program that selects students who are ready to learn in an intensive curriculum. We prepare students for certification in logistics, such as a professional certification from the TACBA Association. Furthermore, we offer a modern logistics management course that incorporates technologies such as AI and Big Data. Students  even have the opportunity to complete their studies in only three and a half years, allowing them to get into the workforce quicker! 
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
23,580 THB
Total Tuition Fees
293,780 THB
Bachelor’s Degree
Digital Marketing
 Thailand's No. 1 Digital Marketing program The digital era has arrived and its influence is widespread in the industrial, retail and technological world.These changes require marketing professionals to adapt to the new demands of the industry in a manner never seen before.  The Digital Marketing program aims to provide students with the latest knowledge and skills in the field, ranging from economic theories to investment principles applicable to a wide range of industries. The learning environment is practicum based and fosters student participation, discussions and idea generation guided by experienced professors, renowned guest speakers, and well-known digital agencies.Students have the opportunity to do paid internships, study theoretical concepts alongside practical work with leading companies starting in the first year. Furthermore, you can develop individual skills through practical activities, projects and through collaborations with the business sector and top-tier private companies. Working on genuine business challenges will allow students to experience and develop their own capabilities which in turn can help develop the business industry, help reach target audiences and achieve more aggressive business success.With a program supported by studies in English, finance, accounting and E-Commerce the pathway is laid to be a driving force in the future of the business sector. 
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
23,580 THB
Total Tuition Fees
293,780 THB
Bachelor’s Degree
International Business Management (Chinese Business)
China is currently experiencing tremendous economic growth and is on the verge of becoming the world's largest economy. Doing business in the Chinese market is an opportunity that should not be missed, and earning an International Business (Chinese) degree will help embrace the opportunities for growth in the Chinese business environment.This program promotes students' understanding of every step involved in business operations, from import and export channels in China to economic data analysis and identifying new opportunities in the Chinese market. It emphasizes the latest innovations in Chinese business and trade technologies, as well as investment in China. Additionally, it enhances students' Chinese language skills for business negotiations and trade culture.The International Business (Chinese program) is supported by a team of experienced business professors who provide close guidance and advice. It also includes extracurricular learning activities, practical projects, and special programs with international Chinese students. Furthermore, students have the opportunity to gain real-world business experience in China, preparing them to embark on successful professional paths, whether as entrepreneurs or employees in Chinese organizations. It is also possible to complete this degree in three and a half years.Whether your interests lie in strategic planning, marketing, procurement, business development, or entrepreneurship, you can be confident that after graduation, you will be ready to begin your professional career with professionalism and confidence. 
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
23,580 THB
Total Tuition Fees
313,680 THB
Bachelor’s Degree
Digital Marketing (Digital Entrepreneur & Brand Influencer)
This is the branch of Digital Marketing focused on digital business owners and influencer brand building.This is the era where social media has a significant influence on society worldwide. Making it necessary for businesses to seek marketers who can communicate with consumers on online platforms.The Digital Marketing program emphasizes a curriculum that allows students to learn the skills of communication and marketing in a practical professional manner. From creating digital businesses, strategic planning, data analysis, communication techniques, customer management, to digital media creation, through 10 core courses, such as Digital Media Production Workshop, Personality & Performance Acting Development, Celebrity & Influencer Branding, E-Logistics & SCM in Digital Business, Predictive Marketing & Marketing Automation helps ensure a well rounded and current foundation.The curriculum is enriched with special projects, real world activities, and practical training in the DMK LAB. Students learn about digital businesses, gaining hands-on experience in Live Streaming Commerce, Social Commerce, E-Marketplace, and more. Expert professors and industry professionals teach the courses, supplemented by Master Classes with top-notch influencers. Collaborations with digital agencies and industry partners prepare students for real internships.We develop marketers who excel in creating success for businesses globally. Our graduates pursue diverse professions, including Solo Entrepreneurs, Social Media Marketers, Performance Marketing & Brand Influencers, Customer Experience & Customer Success Executives, and creative roles like Graphic & Digital Marketing Communication Designers. 
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
23,580 THB
Total Tuition Fees
333,680 THB
Bachelor’s Degree
Logistics and Supply Chain Management (Digital Commerce Logistics)
In a constantly changing business landscape, international trade has become a norm, and the online world is familiar to everyone. Logistics is the true answer, and our program is ready to provide opportunities for students to work with leading companies in Thailand!Our Logistics and Supply Chain Management program at Bangkok University focuses on digital commerce logistics. Students will learn comprehensive logistics business processes from experts in the field, including companies like Flash Express, Central Group, Kerry Express, and DHL Express. This program nurtures graduates who are knowledgeable in every aspect, from data analysis to logistics business management, digital marketing, online business, and real-world business experimentation. Students grow into efficient managers capable of working with various businesses.Additionally, we offer a Logistics Lab, creating a learning and hands-on experience environment for students to manage logistics systems and programs. This includes a digital commerce logistics course that prepares our students for the workforce.If you're wondering about career prospects after graduation, the possibilities are extensive. Graduates can pursue positions like Service Project Management, Hub Manager, Logistic-Security Manager, or specialize in roles such as FBL Fulfillment Manager, Business Analytics, or even become business owners in various logistics-related areas.We're waiting for you to explore answers for the future, both globally and for your personal journey!
Year Tuition
2025
Programs
4 Years
Semester 1/1
(June – July)
25,580 THB
Total Tuition Fees
314,480 THB
Master’s Degree Programs
INTERNATIONAL
Master’s Degree
Master of Business Administration (English Program)
          The Master of Business Administration (MBA) program seeks to provide students with the managerial skills necessary to make and implement decisions. With its strong emphasis on analytical problem solving, the program also aims at developing the students’ ability to work effectively with others. To achieve these ends, the program offers a learning experience designed to stimulate receptiveness to new ideas and new ways of approaching problems.  In short, the ultimate success of the program or the main objective in the design of the curriculum is the students’ ability to meet challenges and demands of management in the future.MBA BU is the best selection for all people including full-time employee who is looking to advance their careers. You are able to complete within 1.6 years study only on Saturdays.Our program creates a various perspectives and miscellaneous experiences by our up-to-date developed curriculum to create cutting-edge leaders. With the intensive theoretical yet practically oriented content, suitable for men and women who seek the skills to drive the changes and cope with the upcoming challenges.Work and learn from the wealth of academic knowledge and experience of our school members. Our academia came from all over the world, graduated from top universities and have experience of working with public and private sectors. Fulfil opportunities and broaden perspectives with numerous special guests and lecturers from the real businesses.moving your business into the digital age by these following digital courses such asDigital MarketingCreativity and Innovation in New Product ManagementDigital Brand communication in MarketingStudy in a creative learning environment at Bangkok University. Our main campus is spacious with fully-equipped facilities. 
Year Tuition
2024
Credit
42
Plan A Thesis
218,430 THB
Plan B Non-Thesis
217,430 THB
INTERNATIONAL
Master’s Degree
Master of Business Administration in Innovation Management (MBA-i)
Learn how to Drive Disruptive Innovation for Business SuccessIn the modern business world where the pace of change is accelerating, the ability to innovate is not just an advantage; it's a necessity. Bangkok University's Master of Business Administration in Innovation Management (MBA-i) stands at the forefront of nurturing the next generation of business disruptors and creative leaders. New business innovations emerge constantly, and they take multiple forms, from product over process to business model innovation; from service to solution to customer experience design; from strategy to social innovation. With a fresh curriculum revamped for 2024, our program is creatively designed for both Thai and international students eager to make their mark in the innovation economy of the 21st century.Become a Business DisruptorThe increase in market dynamism generates a growing corporate need for managers empowered with strong soft skills such as creativity, adaptability, sense-making, critical thinking, and empathy. Moreover, a new generation of entrepreneurs, social innovators, and corporate intrapreneurs will play on the same skills to disrupt incumbents too slow to embrace new technologies and change. The MBA-i Program is designed to cater to the fast evolving new business landscape of the modern innovation economy. The MBA-i program enhances students’ understanding of innovation strategies, structures, processes, people and cultures. The MBA-i Program’s unique pedagogy allows participants to experience real corporate innovation challenges and develop a better ability to apply their newly acquired knowledge to solve concrete modern innovation managerial challenges.For more information : Contact +66 2 407 3888 ext. 2424   
Year Tuition
2024
Credit
42
Plan A Thesis
342,430 THB
Plan B Non-Thesis
341,430 THB
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Admission
School of Business Administration
Scholarship available
The Programs Available for Admission
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.