Featured Stories - School of Business Administration

School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited

DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.

Digital Marketing Program, School of Business Administration in collaboration with BG Sports Co., Ltd. (BG Pathum United Football Club) organized the Final Pitching Day event under the Show me please you can 2024 project - a platform providing learning experiences for business plan presentations based on real business challenges from BG Pathum United Football Club.

Show me please you can 2024 Business Plan Presentation Final Competition

Learning experiences for business plan presentations based on real business challenges from BG Pathum United Football Club.

Unlocking The Best Marketing Ideas in the NextGen Campus Commerce Challenge

School of Business Administration, Digital Marketing Programs organizes a student competition under the "NextGen Campus Commerce Challenge"

BU X BGPU: Show Me Please You Can 2024

School of Digital Media and Cinematic Arts has launched a significant collaborative project "Show Me Please You Can 2024" with BG Sports Company Limited (BG Pathum United Football Club).

Digital Marketing Program, School of Business Administration collaborates with partners in the real estate industry to launch the "Advertising Mastermind Challenge" 2nd edition, seeking new digital marketing strategists with creativity who can adapt to changes in the digital business era.

School of Business Administration joins 4 leading organizations to launch Advertising Mastermind Challenge#2

Collaborates with partners in the real estate industry to launch the "Advertising Mastermind Challenge"

BUBA X BG Pathumthani FC to Develop Professional Sports Marketing

The Digital Marketing Program, School of Business Administration, signed a Memorandum of Understanding (MoU) with BG Sports Co., Ltd. (BG Pathumthani United Football Club)

The Digital Marketing, School of Business Administration and School of Communication Arts have collaborated with Com7 Public Company Ltd. and HP Inc (Thailand) Ltd. to organize the D.O.T Project 2024 under the concept "AI the Secret Weapon: Empowering Marketing, Advertising, and Business: Unlocking AI Skills for Marketing and Advertising Media."The project focuses on enhancing knowledge and skills in applying Artificial Intelligence (AI), marketing technologies, and advertising media production through real business plan challenges, aiming to increase future job opportunities with leading companies.

D.O.T Project 2024 Empowers Marketing and Advertising through AI Tools

School of Business Administration and School of Communication Arts have collaborated with Com7 Public Company Ltd. and HP Inc (Thailand) Ltd.

Admission

School of Business Administration

The Programs Available for Admission

Bachelor’s Degree

Marketing

Finance

Management

International Business Management

Logistics and Supply Chain Management

Digital Marketing

International Business Management (Chinese Business)

Financial and Investment Planning

Digital Marketing (Digital Entrepreneur & Brand Influencer)

Logistics and Supply Chain Management (Digital Commerce Logistics)

Master’s Degree

Master of Business Administration

Master of Business Administration (English Program)

Master of Business Administration in Innovation Management (International Program)

Doctoral Degree

Ph.D. in Knowledge Management and Innovation Management (International Program)

FAQs

What are the highlights of BU's Marketing program?

Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.

What special projects does the Marketing program offer?

Working Office Space for students and Virtual Company Project for real business management experience.

What organizations does Marketing partner with?

Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.

What are the faculty qualifications in Marketing?

Faculty are professionals with real marketing teaching and industry experience.

What careers can Marketing graduates pursue?

Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.

What professional certifications does BU's Finance program offer?

Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.

How does the Finance program cover FinTech?

FinTech courses with the Thailand Fintech Association, covering modern financial technology.

What financial institutions does the program partner with?

TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.

What career paths are available for Finance graduates?

Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.

What support network does the Finance program have?

A strong financial industry network with connections to leading financial institutions and securities firms.

What are the highlights of BU's Management program?

Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.

What teaching methods does the Management program use?

Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.

What organizations does the Management program partner with?

ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.

How does the Management program focus on digital skills?

Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.

What careers can Management graduates pursue?

Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.

How long does the International Business Management program take?

Graduate in 3.5 years with both short-term internship and co-op education.

What internship options does this program offer?

9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).

How does the program develop English skills?

English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.

What is the BU-IBCP program?

Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.

What careers can International Business graduates pursue?

Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.

How quickly can you graduate from BU's Logistics program?

Graduate in as few as 3 years with 1 semester of internship.

What co-op education does the Logistics program offer?

4+ months co-op education with real organizations at leading logistics workplaces.

What professional certifications does Logistics offer?

Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).

What technology does the Logistics program use?

AI and Big Data technology covering air transport, sea freight, warehousing, analysis and planning.

What companies does the Logistics program partner with?

Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.

Preparation

You can apply immediately with just your 4-semester cumulative GPA (Grade 11)—no need to wait for all 6 semesters.

Scholarship available

For Thai Student Loan

Admission Center, A8 Building, 2nd Floor, Bangkok University

9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Show Map

Tel.

02 407 3888 ext. 2640

Fax

02 407 3999