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School of Business Administration Hosts "AI-Driven Business Analytics" Project: Analyzing Real Business Data with AI, Featuring Industry Speakers
Students gain hands-on experience applying AI to real business datasets, with distinguished industry experts sharing their knowledge
Tue, 22 Sep 2026  |  25 views
School of Business Administration Hosts "AI-Driven Business Analytics" Project: Analyzing Real Business Data with AI, Featuring Industry Speakers

 

Management Program, School of Business Administration, organized the co-curricular project "AI-Driven Business Analytics: Forecasting, Optimization, and Intelligent Dashboards." The project gave students the opportunity to work hands-on with AI on real business datasets. Dr.Patarawan Chaowasakoo, a lecturer in the Department of Management, School of Business Administration, served as project leader. The event was held in Room B4-306, 3rd Floor, Building B4, Bangkok University.

 

 

The project grew out of the data-driven business landscape, in which organizations generate vast amounts of data from sales, marketing, customer interactions, and operations. Turning this data into actionable insights is essential for effective decision-making. Artificial intelligence (AI), including machine learning and predictive analytics, helps organizations identify patterns, forecast trends, and optimize outcomes based on data. The Faculty of Business Administration therefore organized this project so that students could apply AI to real datasets and strengthen their analytical skills, strategic decision-making, and ability to make use of emerging technologies.

 

 

More than 573 students from two courses took part: MG212 Production and Operations Management (2nd-year students) and MG410 Business Analytics for Strategic Decisions (4th-year students). During the activity, students used MATLAB to forecast business trends, apply optimization to operational decisions such as transportation, and use Agentic AI to enhance their data analysis. They then developed their results into intelligent dashboards that communicate insights as practical business recommendations.

 

 

The project was honored to have two distinguished speakers who shared their experience and industry practices: K.Phudit Sombutsirinun, Customer Success Engineer at Ascendas Systems (Thailand) Co., Ltd., and K.Kantika Wongkasem, Senior Application Engineer.

 

 

This project is part of the School of Business Administration's efforts to advance AI-ready academic practice. It aligns with the "Practical University" approach, which emphasizes learning through real-world practice and preparing students to apply emerging technologies to today's business challenges.

 

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Marketing 6.0 curriculum with the latest software, using Learning-by-doing designed with leading organizations.
Working Office Space for students and Virtual Company Project for real business management experience.
Major, BBLAM, Thairath TV, TrueSpace, Krungsri, and Publicis Groupe.
Faculty are professionals with real marketing teaching and industry experience.
Marketing Manager, Brand Manager, Digital Marketer, Content Strategist, Media Planner, Market Researcher, or business owner.
Take the IC License (Investment Consultant) exam while studying. Curriculum linked to AISA certification.
FinTech courses with the Thailand Fintech Association, covering modern financial technology.
TISCO Bank, Bangkok Bank, SET Thailand, and Bualuang Securities — for guest speakers, internships, and job applications.
Corporate Finance, Investment, Banking & Wealth Management, Insurance, and Risk Management.
A strong financial industry network with connections to leading financial institutions and securities firms.
Graduate in 3.5 years, focusing on Data/Digital Business Management and E-Commerce to create Digital MG Professionals.
Business Simulation games and real organizational case studies, with E-commerce and digital system skills training.
ThaiBev, Central Group, GSB, Black Canyon, Ajinomoto, AP Thailand, and other leading organizations.
Creates Digital MG Professionals with Data Analytics, Digital Business, and E-Commerce skills for the digital business era.
Business Analyst, Management Trainee, Digital Business Manager, E-Commerce Manager, Operations Manager, or business owner.
Graduate in 3.5 years with both short-term internship and co-op education.
9-week short internship (IB 440) during Summer and 16-week full co-op education (MG 430).
English reinforced in all courses, plus Personality Development course for interview preparation with speakers from leading companies.
Bangkok University International College Business Consulting Program — students work as real business consultants for organizations.
Import-export, international strategy planning, Start-Ups, international business owner, or multinational company roles.
Graduate in as few as 3 years with 1 semester of internship.
4+ months co-op education with real organizations at leading logistics workplaces.
Professional qualification certificate from TACBA (Thai-ASEAN Customs Brokers Association).
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Flash Express, SCGJWD Logistics, CJ More, and Thai Licensed Customs Brokers Association as co-teachers.
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