Digital Marketing program, School of Business Administration, has partnered with DoHome Public Company Limited to launch DMK SPARK 2026 — a platform for emerging marketers to prove their skills. A Final Pitching Day was held to select the top 10 teams from over 80 competing teams, who then presented their work to DoHome's senior executives.
The project gave 874 second- and third-year Business Administration students across three courses — DMK418 Entrepreneurial Marketing, DMK316 Omni-channel and E-marketplace Management, and DMK312 Pricing and Budgeting Management — the opportunity to work on real business challenges. Before reaching the final stage, all students were trained by two world-class advertising agencies, Hakuhodo and Publicis Groupe, strengthening both strategic and creative skills demanded by the job market.
For the Final Pitching Day, DoHome's senior executives served as judges and awarded a combined prize of over 25,000 THB along with internship opportunities. The panel included executives from DoHome's IT, Marketing, Home Service, Digital Marketing Communications, Digital Channel Marketing, and Recruitment divisions.
The event was also supported by Dr.Krairoek Pinkaeo Dean, School of Business Administration and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside supervising faculty members.
DMK SPARK 2026 stands as an excellent example of experiential learning. More than just a competition, it serves as a model of education that bridges the classroom with the real business world — guided by faculty members of the School of Business Administration: A.Onanong Wichinrotjaral, A.Tam Tanjaya, A. Athit Santikarn and A.Samarn Manokaew.
