Business Meets Education —School of Business Administration Partners with Midea Products to Develop Students for the Digital Age

Exchange knowledge and modern business perspectives

Tue, 26 May 2026 | 48 views

Business Meets Education —School of Business Administration Partners with Midea Products to Develop Students for the Digital Age

School of Business Administration signed a Memorandum of Understanding (MoU) with Midea Products (Thailand) Co., Ltd. to promote practical learning and create opportunities for students to develop skills for the real business world. The signing ceremony was attended by Dr.Krairoek Pinkaeo, Dean, School of Business Administration; Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration; and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside Khun Priska Nana, HR Manager, and Khun Wiwatchai Siritawon, Marketing Manager of Midea Products (Thailand) Co., Ltd.

This collaboration aims to exchange knowledge and modern business perspectives to develop student potential through real-world experiential learning, while giving the company access to fresh ideas and viewpoints from students to drive future business development. Midea Products opened Marketing Data Analyst internship positions for Digital Marketing students during the summer semester, building professional experience and practical skills in digital marketing.

Additionally, Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, opened a student project presentation session covering the courses Digital Marketing Research, International Business Research, and Organization and Human Resource Management — providing students a public platform to practice presentation skills while applying creative thinking and academic knowledge to analyze and solve real business problems.

The project is led by Ajarn Papaporn Phongpiyawit, Digital Marketing Program; Dr.Sarinya Laisawat Suttharattanagul, Instructor International Business Management Department; and Ajarn Atsareeyaporn Sangaareegul, Instructor Logistics Management Department— collaborating to advance teaching that effectively bridges academic knowledge and real business practice.

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